# Hair mask for bleached hair

Source: HiveTried, https://hivetried.com/beauty/hair-mask/for-bleached-hair/
Category: Beauty > Hair mask. Updated 2026-10-10. Based on 247 counted first-hand reports from Ulta and Sephora shopper reviews, Jan 2021 to Oct 2026.

**Question:** Which hair mask is good for bleached hair?

**Short answer:** Shu Uemura Ultimate Reset Hair Mask has the best record for bleached hair: 26 of 26 shoppers said it left their hair softer, smoother and more manageable. Pureology Hydrate Hair Mask follows at 27 of 28, and OUAI Treatment Mask and Amika Soulfood Nourishing Mask come next at 42 of 47 and 21 of 23. Each record counts just shoppers who said they have bleached, lightened or highlighted hair.

**What stands out:** Six of the seven masks sit between 83% and 100%, and the Briogeo mask is the exception at 66%.

## Ranking (buyers who said whether it worked)

| Rank | Product | Softer, more manageable | Share | Amazon |
|---|---|---|---|---|
| 1 | Shu Uemura Ultimate Reset Hair Mask | 26 of 26 | 100% | yes |
| 2 | Pureology Hydrate Hair Mask | 27 of 28 | 96% | yes |
| 3 | OUAI Treatment Mask | 42 of 47 | 89% | yes |
| 4 | Amika Soulfood Nourishing Mask | 21 of 23 | 91% | yes |
| 5 | Pureology Strength Cure Treatment Mask | 21 of 24 | 88% | yes |
| 6 | Amika Hydro Rush Moisture Mask | 10 of 12 | 83% | yes |
| 7 | Briogeo Don't Despair, Repair Mask | 23 of 35 | 66% | yes |

Ranked by the lower bound of a 90% Wilson confidence interval, so a product needs a high share and enough reports to rank high. An Amazon link is shown only when at least 60% say it works.

## Product notes

### 1. Shu Uemura Ultimate Reset Hair Mask

Scent is the standout, liked in 50% of its 30 reviews, and 17% say it works on curly hair, though 20% call it too expensive.

- Praised for: Nice scent (50%), Works on curly hair (17%), Adds shine (13%)
- Complaints: Too expensive (20%)
- Reports counted: 30

### 2. Pureology Hydrate Hair Mask

Shoppers like the scent in 34% of its 32 reviews, and 12% call it good value.

- Praised for: Nice scent (34%), Good value (12%), Light on fine hair (9%)
- Reports counted: 32

### 3. OUAI Treatment Mask

Shine gets credit in 22% of its 54 reviews, and others say it feels light on fine hair (19%) or works on thick hair (9%).

- Praised for: Nice scent (33%), Adds shine (22%), Light on fine hair (19%)
- Reports counted: 54

### 4. Amika Soulfood Nourishing Mask

Reviews first posted on Amika's own site were more positive, at 14 of 14, and we show them but don't count them. Among the reviews we count, 12% call it good value and 6% call it too expensive.

- Praised for: Nice scent (12%), Good value (12%), Adds shine (9%)
- Complaints: Too expensive (6%)
- Reports counted: 32

### 5. Pureology Strength Cure Treatment Mask

A nice scent comes up in 37% of its 30 reviews, and 13% say it adds shine.

- Praised for: Nice scent (37%), Adds shine (13%)
- Complaints: Bad or strong scent (10%)
- Reports counted: 30

### 6. Amika Hydro Rush Moisture Mask

Just 12 shoppers stated a result for this mask, so its record rests on a small group. Of its 13 reviews, 23% say it works on curly hair and 15% say it is fine on wavy hair.

- Praised for: Nice scent (31%), Works on curly hair (23%), Fine on wavy hair (15%)
- Reports counted: 13

### 7. Briogeo Don't Despair, Repair Mask

Its 12 misses mostly said the mask made no difference, and some said it left their hair drier. Among its 56 reviews, 7% say it adds shine, while 11% call it too expensive.

- Praised for: Good value (7%), Adds shine (7%), Works on thick hair (5%)
- Complaints: Too expensive (11%), Bad or strong scent (5%)
- Reports counted: 56

## Questions

**Which hair mask works for bleached hair?**

Shu Uemura Ultimate Reset Hair Mask has the best record (26 of 26), followed by Pureology Hydrate Hair Mask (27 of 28), OUAI Treatment Mask (42 of 47) and Amika Soulfood Nourishing Mask (21 of 23). Next come Pureology Strength Cure Treatment Mask (21 of 24) and Amika Hydro Rush Moisture Mask (10 of 12). Briogeo Don't Despair, Repair Mask ends the ranking at 23 of 35. The ranking weighs how many shoppers stated a result, so OUAI Treatment Mask sits just above Amika Soulfood Nourishing Mask even though the OUAI mask has the lower share, at 89% against 91%.

**Is OUAI Treatment Mask good for bleached hair?**

Mostly yes: 42 of 47 shoppers with bleached hair said it left their hair softer, smoother and more manageable. More shoppers with bleached hair stated a result for it than for any other mask here, and it ranks third.

**How many shoppers are behind each record?**

The second number in each card's record is the group size. Groups run from 12 shoppers for Amika Hydro Rush Moisture Mask to 47 for OUAI Treatment Mask, and the leader, Shu Uemura Ultimate Reset Hair Mask, has 26. Group size is already built into the order, so a card's rank reflects both its share and how many shoppers stand behind it.

**Which of these hair masks are sold on Amazon?**

Every mask here except OUAI Treatment Mask is sold on Amazon by the brand or Amazon itself. OUAI Treatment Mask is sold there through third-party sellers, so check who the seller is. Shu Uemura Ultimate Reset Hair Mask, the leader, is also the best pick sold on Amazon.

## Method

HiveTried counts first-hand reports only, drops reviews written for free products, shows brand-site reviews without counting them, and never accepts payment for placement. Full method: https://hivetried.com/how-we-count/