# Makeup wipes that remove makeup

Source: HiveTried, https://hivetried.com/beauty/makeup-wipes/removes-makeup/
Category: Beauty > Makeup remover wipes. Updated 2026-10-08. Based on 358 counted first-hand reports from Target shopper reviews, Dec 2017 to Oct 2026.

**Question:** Which makeup wipes remove makeup well?

**Short answer:** Olay Daily Facials Hydrating Cleansing Cloths has the best record for taking makeup off: 29 of 32 shoppers said it worked without much rubbing. Cetaphil Gentle Skin Cleansing Face Wipes (19 of 22) and Neutrogena Facial Cleansing Makeup Remover Wipes (22 of 26) are close behind. Burt's Bees Micellar Rose Facial Towelettes has the weakest record here at 19 of 30, with 36% of its reviews saying it leaves makeup behind.

**What stands out:** Leaving makeup behind is what separates the lower ranks from the upper ones: 36% of Burt's Bees reviews mention it, 22% of CeraVe and 18% of Aveeno. Shoppers often write when something goes wrong, so read the shares as a guide, not a lab test.

## Ranking (buyers who said whether it worked)

| Rank | Product | Removes makeup | Share | Amazon |
|---|---|---|---|---|
| 1 | Olay Daily Facials Hydrating Cleansing Cloths | 29 of 32 | 91% | yes |
| 2 | Cetaphil Gentle Skin Cleansing Face Wipes | 19 of 22 | 86% | yes |
| 3 | Neutrogena Facial Cleansing Makeup Remover Wipes | 22 of 26 | 85% | yes |
| 4 | Aveeno Positively Radiant Makeup Remover Wipes | 23 of 29 | 79% | yes |
| 5 | CeraVe Hydrating Makeup Remover Wipes | 22 of 29 | 76% | yes |
| 6 | Simple Kind to Skin Facial Wipes | 15 of 21 | 71% | no |
| 7 | Burt's Bees Micellar Rose Facial Towelettes | 19 of 30 | 63% | yes |

Ranked by the lower bound of a 90% Wilson confidence interval, so a product needs a high share and enough reports to rank high. An Amazon link is shown only when at least 60% say it works.

## Product notes

### 1. Olay Daily Facials Hydrating Cleansing Cloths

The praise is about removal: 72% of its reviews say it takes makeup off, and 18% say it didn't irritate. Just 3 of 32 reviewers said it left makeup behind. Reviews copied from Olay's own site show 6 of 6, which we show but don't count.

- Praised for: No irritation (18%), No residue (8%), Soft (5%)
- Reports counted: 40

### 2. Cetaphil Gentle Skin Cleansing Face Wipes

Reviews lean toward no irritation, at 42%, though 15% say it stung and 10% say it left residue. On makeup itself, 19 of 22 reviewers said it came off without much rubbing.

- Praised for: No irritation (43%), No residue (15%), Soft (10%)
- Complaints: Stings or irritates (15%), Leaves residue (10%), Strong smell (5%)
- Reports counted: 40

### 3. Neutrogena Facial Cleansing Makeup Remover Wipes

22 of 26 reviewers said it took their makeup off, and 15% call the wipes soft. The complaints are dryness at 10%, stinging at 8% and price at 5%.

- Praised for: Soft (15%), No irritation (13%)
- Complaints: Dry wipes (10%), Stings or irritates (8%), Too expensive (5%)
- Reports counted: 40

### 4. Aveeno Positively Radiant Makeup Remover Wipes

Makeup left behind is the main complaint, at 18% of reviews, followed by a strong smell (15%) and stinging (15%). Still, 23 of 29 reviewers said it worked, and 15% call it soft.

- Praised for: No irritation (23%), Soft (15%), Stays moist (8%)
- Complaints: Stings or irritates (15%), Strong smell (15%), Leaves residue (8%)
- Reports counted: 40

### 5. CeraVe Hydrating Makeup Remover Wipes

22 of 29 reviewers said it removed their makeup, but 22% of reviews say it leaves makeup behind and 15% mention a strong smell. 30% say it didn't irritate. Reviews copied from CeraVe's own site show 7 of 7, which we show but don't count.

- Praised for: No irritation (30%), Soft (13%)
- Complaints: Strong smell (15%), Stings or irritates (13%), Leaves residue (10%)
- Reports counted: 40

### 6. Simple Kind to Skin Facial Wipes

Stinging is the complaint to know about: 33% of reviews say it stung or irritated, and 21% say it left makeup behind. Still, 15 of 21 said it removed makeup, and 8% call it good value.

- Praised for: No irritation (18%), Good value (8%), No residue (8%)
- Complaints: Stings or irritates (33%), Dry wipes (5%), Strong smell (5%)
- Reports counted: 39

### 7. Burt's Bees Micellar Rose Facial Towelettes

Fewer reviewers were won over. 19 of 30 said it took makeup off, while 36% of reviews say it leaves makeup behind and 8% say it needs rubbing. Reviews copied from the brand's own site run lower too, at 3 of 8, which we show but don't count.

- Praised for: No irritation (26%), No residue (10%), Soft (8%)
- Complaints: Dry wipes (8%), Stings or irritates (5%)
- Reports counted: 39

## Questions

**Which makeup wipes take off makeup without a lot of rubbing?**

Olay Daily Facials Hydrating Cleansing Cloths has the best record (29 of 32), followed by Cetaphil Gentle Skin Cleansing Face Wipes (19 of 22) and Neutrogena Facial Cleansing Makeup Remover Wipes (22 of 26). Those counts are shoppers who said the wipes took their makeup off without much rubbing.

**Do any of these wipes leave makeup behind?**

Some do. The complaint shows up in 36% of Burt's Bees Micellar Rose reviews, 22% of CeraVe reviews and 18% of Aveeno Positively Radiant reviews. For Olay Daily Facials Hydrating Cleansing Cloths it is 8% of reviews.

**Do makeup wipes sting or smell strong?**

Some shoppers say so. Stinging or irritation comes up in 33% of Simple reviews, and a strong smell comes up in 15% of Aveeno Positively Radiant reviews and 15% of CeraVe reviews. Shoppers with sensitive skin or eyes are counted separately on our sensitive-skin wipes page.

**How do you count the reviews?**

We counted 358 reviews. A shopper counts toward a record when they said whether the wipes took their makeup off, and reviews that don't say are left out. Reviews copied from brand websites are shown but not counted.

## Method

HiveTried counts first-hand reports only, drops reviews written for free products, shows brand-site reviews without counting them, and never accepts payment for placement. Full method: https://hivetried.com/how-we-count/