# Purple shampoo for brassy hair

Source: HiveTried, https://hivetried.com/beauty/purple-shampoo/tones-brassy-hair/
Category: Beauty > Purple shampoo. Updated 2026-10-08. Based on 197 counted first-hand reports from Ulta and Sephora shopper reviews, Feb 2020 to Sep 2026.

**Question:** Which purple shampoo tones brassy hair?

**Short answer:** Dae Violet Hour Purple Shampoo has the best record for brassy hair: 28 of 29 shoppers said it toned the brass. Moroccanoil Blonde Perfecting Purple Shampoo follows at 27 of 29 and Pureology Strength Cure Blonde Purple Shampoo at 25 of 27, and the first four records are close. Matrix So Silver Purple Shampoo has the weakest record here at 17 of 25.

**What stands out:** Dryness comes up across these shampoos, in 21% of Olaplex reviews, 20% of Redken reviews and 20% of Matrix reviews. A purple tint is the other thing to watch, mentioned in 12% of Redken reviews and 9% of Olaplex reviews.

## Ranking (buyers who said whether it worked)

| Rank | Product | Toned the brass | Share | Amazon |
|---|---|---|---|---|
| 1 | Dae Violet Hour Purple Shampoo | 28 of 29 | 97% | yes |
| 2 | Moroccanoil Blonde Perfecting Purple Shampoo | 27 of 29 | 93% | yes |
| 3 | Pureology Strength Cure Blonde Purple Shampoo | 25 of 27 | 93% | yes |
| 4 | Redken Blondage Purple Shampoo | 23 of 25 | 92% | yes |
| 5 | Olaplex No. 4P Purple Shampoo | 44 of 52 | 85% | yes |
| 6 | Matrix So Silver Purple Shampoo | 17 of 25 | 68% | yes |

Ranked by the lower bound of a 90% Wilson confidence interval, so a product needs a high share and enough reports to rank high. An Amazon link is shown only when at least 60% say it works.

## Product notes

### 1. Dae Violet Hour Purple Shampoo

28 of 29 said it toned the brass, the highest share here. 20% of its reviews like the scent. Dryness (17%) and stained hands or tub (7%) draw complaints.

- Praised for: Smells good (20%), Leaves hair soft (7%)
- Complaints: Dries hair (17%), Stains hands or tub (7%)
- Reports counted: 30

### 2. Moroccanoil Blonde Perfecting Purple Shampoo

Feel and scent get the praise: 23% of its reviews say it leaves hair soft and 33% like the scent. 27 of 29 said it toned the brass. Dryness is the main complaint at 17%.

- Praised for: Smells good (33%), Leaves hair soft (23%), Brighter blonde or silver (10%)
- Complaints: Dries hair (17%)
- Reports counted: 30

### 3. Pureology Strength Cure Blonde Purple Shampoo

27% of its reviews say a little goes a long way, and 33% like the scent. 25 of 27 said it toned the brass. Stained hands or tub is the main complaint at 13%.

- Praised for: Smells good (33%), A little goes a long way (27%), Leaves hair soft (17%)
- Complaints: Stains hands or tub (13%), Dries hair (7%)
- Reports counted: 30

### 4. Redken Blondage Purple Shampoo

20% of its reviews say it makes blonde or silver look brighter, and 23 of 25 said it toned the brass. A purple tint comes up in 12% of its reviews and dryness in 20%.

- Praised for: Brighter blonde or silver (20%), Smells good (12%), Leaves hair soft (8%)
- Complaints: Dries hair (20%), Turns hair purple (12%)
- Reports counted: 25

### 5. Olaplex No. 4P Purple Shampoo

More shoppers weighed in on this shampoo than on any other here (52). 44 of 52 said it toned the brass, a lower share than the four shampoos above it. Dryness is the main complaint at 21%, and 9% mention a purple tint.

- Praised for: Brighter blonde or silver (14%), Leaves hair soft (7%), Keeps gray hair bright (5%)
- Complaints: Dries hair (21%), Turns hair purple (9%), Stains hands or tub (9%)
- Reports counted: 57

### 6. Matrix So Silver Purple Shampoo

It has the weakest record here at 17 of 25, with 8 of 25 shoppers saying it didn't tone the brass. 20% mention dryness and 8% a bad smell. It ranks first on our gray hair page, where we count just shoppers with gray hair.

- Praised for: Keeps gray hair bright (12%), Brighter blonde or silver (12%), Smells good (8%)
- Complaints: Dries hair (20%), Bad smell (8%)
- Reports counted: 25

## Questions

**Which purple shampoo tones brassy hair?**

Dae Violet Hour Purple Shampoo has the best record (28 of 29), followed by Moroccanoil Blonde Perfecting Purple Shampoo (27 of 29), Pureology Strength Cure Blonde Purple Shampoo (25 of 27) and Redken Blondage Purple Shampoo (23 of 25). We counted every shopper who said whether a shampoo toned the brass.

**How long should I leave purple shampoo on?**

Start with the time on the label. Leaving purple shampoo on longer than the label says can tint light hair purple or lilac. A purple tint comes up in 12% of Redken reviews and 9% of Olaplex reviews.

**Does purple shampoo dry out hair?**

Some shoppers say it did. Every shampoo here has dryness reports, from 7% of Pureology reviews to 21% of Olaplex reviews.

**Does Matrix So Silver Purple Shampoo tone brassy hair?**

Less reliably than the others. It has the weakest record here at 17 of 25, and 8 of 25 shoppers said it didn't tone the brass. It ranks first on our gray hair page, where each record counts just shoppers with gray hair.

## Method

HiveTried counts first-hand reports only, drops reviews written for free products, shows brand-site reviews without counting them, and never accepts payment for placement. Full method: https://hivetried.com/how-we-count/