# Soft toilet paper Source: HiveTried, https://hivetried.com/home/toilet-paper/soft/ Category: Home > Toilet paper. Updated 2026-10-08. Based on 341 counted first-hand reports from Target shopper reviews, Nov 2024 to Oct 2026. **Question:** Which toilet paper is the softest? **Short answer:** Charmin Ultra Soft Mega XL Toilet Paper has the best record for softness: 34 of 34 shoppers said it felt soft, and none called it rough. Quilted Northern Ultra Soft & Strong Toilet Paper is also unanimous at 23 of 23, and Charmin Ultra Soft Toilet Paper follows at 31 of 32. Every roll here scored well on softness, so strength, lint and price may be what decides it for you. **What stands out:** Soft and strong can go together: 74% of Quilted Northern Ultra Soft & Strong reviews also praise its strength, compared with 29% for the Charmin Mega XL rolls. ## Ranking (shoppers who said whether it worked) | Rank | Product | Soft | Share | Amazon | |---|---|---|---|---| | 1 | Charmin Ultra Soft Mega XL Toilet Paper | 34 of 34 | 100% | yes | | 2 | Quilted Northern Ultra Soft & Strong Toilet Paper | 23 of 23 | 100% | yes | | 3 | Charmin Ultra Soft Toilet Paper | 31 of 32 | 97% | yes | | 4 | Quilted Northern Ultra Plush Toilet Paper | 34 of 36 | 94% | yes | | 5 | Charmin Ultra Strong Toilet Paper | 31 of 33 | 94% | yes | | 6 | Cottonelle Ultra Comfort Toilet Paper | 33 of 37 | 89% | yes | | 7 | Cottonelle Ultra Clean Toilet Paper | 32 of 36 | 89% | yes | Ranked by the lower bound of a 90% Wilson confidence interval, so a product needs a high share and enough reports to rank high. An Amazon link is shown only when at least 60% say it works. ## Product notes ### 1. Charmin Ultra Soft Mega XL Toilet Paper Softness praise is unanimous for these big Mega XL rolls: 34 of 34 shoppers called them soft. 11% of reviews mention lint left behind, and reviews copied from Charmin's site are cooler at 3 of 5, which we show but don't count. - Praised for: Strong (29%), Roll lasts (13%), Good value (5%) - Complaints: Leaves lint or bits (11%), Too expensive (5%) - Reports counted: 38 ### 2. Quilted Northern Ultra Soft & Strong Toilet Paper Every shopper who weighed in found it soft (23 of 23), and 74% of reviews say it holds together too. 44% add that a roll goes a long way. - Praised for: Strong (74%), Roll lasts (44%), Good value (22%) - Complaints: Too expensive (11%) - Reports counted: 27 ### 3. Charmin Ultra Soft Toilet Paper The regular Ultra Soft rolls nearly match the Mega XL version, at 31 of 32. 25% of reviews say it's strong as well. - Praised for: Strong (25%), Good value (11%), Roll lasts (8%) - Complaints: Leaves lint or bits (6%), Too expensive (6%) - Reports counted: 36 ### 4. Quilted Northern Ultra Plush Toilet Paper Plush lives up to its name for 34 of 36 shoppers. A few disagree: 5% found it rough, and 10% mention lint left behind. - Praised for: Strong (33%), Good value (15%), Roll lasts (10%) - Complaints: Leaves lint or bits (10%) - Reports counted: 40 ### 5. Charmin Ultra Strong Toilet Paper Strength is in the name, but softness holds up too, with 31 of 33 shoppers saying it felt soft. Reviews copied from Charmin's site agree at 8 of 8, which we show but don't count. - Praised for: Strong (55%), No lint or bits (18%), Roll lasts (13%) - Complaints: Thin or tears (5%), Too expensive (5%) - Reports counted: 40 ### 6. Cottonelle Ultra Comfort Toilet Paper More shoppers weighed in on softness for this roll than for any other here (37), and 33 of 37 said it felt soft. The rest called it rough or scratchy, and 48% of reviews praise its strength. - Praised for: Strong (48%), Good value (15%), No lint or bits (10%) - Complaints: Leaves lint or bits (8%) - Reports counted: 40 ### 7. Cottonelle Ultra Clean Toilet Paper 32 of 36 shoppers found it soft, and 22% of reviews call it good value. 5% feel the rolls run out fast. - Praised for: Strong (30%), Good value (23%), Roll lasts (18%) - Complaints: Rolls run out fast (5%) - Reports counted: 40 ## Questions **Which toilet paper is the softest?** Charmin Ultra Soft Mega XL Toilet Paper has the best record (34 of 34), with Quilted Northern Ultra Soft & Strong Toilet Paper (23 of 23) and Charmin Ultra Soft Toilet Paper (31 of 32) right behind. **Is Cottonelle toilet paper soft?** Yes, for the large majority who weighed in. Cottonelle Ultra Comfort Toilet Paper came in at 33 of 37 and Cottonelle Ultra Clean Toilet Paper at 32 of 36, a little behind the Charmin and Quilted Northern rolls. **Charmin Ultra Soft or Quilted Northern Ultra Plush?** Both feel soft to nearly everyone who weighed in: Charmin Ultra Soft Toilet Paper at 31 of 32 and Quilted Northern Ultra Plush Toilet Paper at 34 of 36. Lint comes up a bit more for the Quilted Northern, in 10% of reviews against 6%. **Which soft toilet paper is good value?** Value praise comes up often for Cottonelle Ultra Clean Toilet Paper, in 22% of reviews, and 32 of 36 said it felt soft. Quilted Northern Ultra Soft & Strong Toilet Paper also gets value praise from 22%. ## Method HiveTried counts first-hand reports only, drops reviews written for free products, shows brand-site reviews without counting them, and never accepts payment for placement. Full method: https://hivetried.com/how-we-count/