Baby lotion that absorbs quickly

SheaMoisture Raw Shea & Chamomile Baby Lotion has the best record: 29 of 30 parents said it soaked in without a greasy or sticky feel. Mustela Hydra Bébé Body Lotion (15 of 16) and SheaMoisture Virgin Coconut Oil Baby Lotion (14 of 15) are close behind, and Pipette Baby Lotion has the weakest record here at 11 of 14. The groups are small, so read the gaps between the first three as ties.

  • 100 store reviews counted
  • Target shoppers
  • Nov 2012 to Aug 2026

Updated . How we count

Did it soak in without a greasy feel? What parents said
  1. SheaMoisture Raw Shea & Chamomile Baby Lotion 30 said either way
  2. Mustela Hydra Bébé Body Lotion 16 said either way
  3. SheaMoisture Virgin Coconut Oil Baby Lotion 15 said either way
  4. Pipette Baby Lotion 14 said either way

Share of parents who stated an outcome for absorption. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Best record SheaMoisture Raw Shea & Chamomile Baby Lotion 29 of 30 say it soaked in without a greasy feel See price & reviews on Amazon
What stands out

Scent is the usual complaint: 37% of Mustela reviews, 17% of SheaMoisture Raw Shea & Chamomile reviews and 16% of SheaMoisture coconut oil reviews say it is too strong. Pipette draws a different complaint, with 27% saying skin stays dry.

The ranking, product by product

Praise and complaints are the points parents repeat most, shown as a share of each product's counted store reviews.

1

SheaMoisture

Raw Shea & Chamomile Baby Lotion

29/30 say it soaked in without a greasy feel

More parents weighed in on this lotion than on any other here (30), and 29 of 30 said it soaked in without a greasy feel. 72% call the scent nice or say it has none, while 17% find it too strong.

What parents praise

  • Nice or no scent 72%
  • Softens dry skin 42%
  • Gentle 14%
  • Good value 8%

What parents complain about

  • Scent too strong 17%
  • Too expensive 6%
Where parents said it
  • Target 29 of 30
  • Brand site 4 of 4 shown, not counted
2 Mustela Hydra Bébé Body Lotion

Mustela

Hydra Bébé Body Lotion

Best for quick absorption

15/16 say it soaked in without a greasy feel

Absorption gets the praise here: 42% of reviews say it absorbs well, and 15 of 16 said it soaked in without a greasy feel. The catch is scent, with 37% calling it too strong and 16% saying skin stays dry.

What parents praise

  • Nice or no scent 58%
  • Softens dry skin 26%
  • Good value 21%

What parents complain about

  • Scent too strong 37%
  • Skin stays dry 16%
Where parents said it
  • Target 15 of 16
  • Brand site 8 of 8 shown, not counted
3 SheaMoisture Virgin Coconut Oil Baby Lotion

SheaMoisture

Virgin Coconut Oil Baby Lotion

14/15 say it soaked in without a greasy feel

Praise centers on scent and softness: 63% call the scent nice or say it has none, and 47% say it left dry skin soft. 14 of 15 said it soaked in without a greasy feel, though 16% find the scent too strong.

What parents praise

  • Nice or no scent 63%
  • Softens dry skin 47%
  • Gentle 16%

What parents complain about

  • Scent too strong 16%
Where parents said it
  • Target 14 of 15
  • Brand site 1 of 1 shown, not counted
4

Pipette

Baby Lotion

11/14 say it soaked in without a greasy feel

A split verdict: 11 of 14 said it soaked in without a greasy feel, while 3 of 14 said it stayed greasy or left a film. 27% also say skin stays dry, against 27% who say it left dry skin soft.

What parents praise

  • Nice or no scent 31%
  • Softens dry skin 27%
  • Gentle 15%
  • Good value 15%

What parents complain about

  • Skin stays dry 27%
Where parents said it
  • Target 11 of 14
  • Brand site 5 of 6 shown, not counted

Where these numbers come from

The 4 products ranked here carry 3,393 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about absorption, and counted up to 40 per product, posted between Nov 2012 and Aug 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (1 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

We count what parents report. Nothing here is medical or safety advice: for a sick baby, call your pediatrician, and for car seats, a certified child passenger safety technician can check the install.

Amazon buttons appear only on products that most parents here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. SheaMoisture Raw Shea & Chamomile Baby Lotion Target (36 reviews counted)
  2. Mustela Hydra Bébé Body Lotion Target (19 reviews counted)
  3. SheaMoisture Virgin Coconut Oil Baby Lotion Target (19 reviews counted)
  4. Pipette Baby Lotion Target (26 reviews counted)

Questions buyers ask

Which baby lotion absorbs quickly?

SheaMoisture Raw Shea & Chamomile Baby Lotion has the best record at 29 of 30, followed by Mustela Hydra Bébé Body Lotion (15 of 16) and SheaMoisture Virgin Coconut Oil Baby Lotion (14 of 15). Each group is small, so the gaps between them are narrow.

Is Pipette Baby Lotion greasy?

Mixed. 11 of 14 said it soaked in without a greasy feel, but 3 of 14 said it stayed greasy or left a film. It has the weakest record here, and 27% of its reviews also say skin stays dry.

Do parents complain about the scent of baby lotion?

Some do. Too-strong scent shows up in 37% of Mustela reviews, 17% of SheaMoisture Raw Shea & Chamomile reviews and 16% of SheaMoisture coconut oil reviews. Others like it, with 72% of the Raw Shea & Chamomile reviews calling the scent nice or saying it has none.

When should I ask the pediatrician about my baby's dry skin?

Ask your pediatrician about dry patches that crack, bleed, ooze or don't improve, or about any rash. If a lotion seems to leave your baby's skin red or bumpy, stop using it and mention it at the visit. Parents here reported how a lotion felt going on, and that is all this page measures.

Related problems

Baby lotion Baby lotion for dry skin Top pick: Mustela Hydra Bébé Body Lotion 186 parent reports Baby wash and shampoo Baby wash for dry skin Top pick: Cetaphil Baby 2-in-1 Shampoo & Body Wash 262 parent reports Diaper rash cream Diaper rash cream that is easy to apply Top pick: Boogie Wipes Diaper Rash Spray 353 parent reports Baby wipes Baby wipes for sensitive skin Top pick: WaterWipes Original Baby Wipes 224 parent reports

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