Baby wash that lathers well

Cetaphil Baby 2-in-1 Shampoo & Body Wash has the best record for lather: 31 of 31 parents who wrote about it said it lathered well, and 84% of its reviews praise the smell. Pipette Baby Shampoo & Wash is split at 14 of 25, and Aveeno Baby Bubble Bath & Wash has the weakest record here at 4 of 20. We count just the parents who wrote about lather, so these shares say nothing about how a wash suits your baby's skin.

  • 95 store reviews counted
  • Target shoppers
  • Feb 2016 to Sep 2026

Updated . How we count

Did it lather? What parents said
  1. Cetaphil Baby 2-in-1 Shampoo & Body Wash 31 said either way
  2. Pipette Baby Shampoo & Wash 25 said either way
  3. Aveeno Baby Bubble Bath & Wash 20 said either way

Share of parents who stated an outcome for lather. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Cetaphil Baby 2-in-1 Shampoo & Body Wash Best record Cetaphil Baby 2-in-1 Shampoo & Body Wash 31 of 31 say it lathered well See price & reviews on Amazon
What stands out

Aveeno is the bubble bath here, and 16 of 20 parents who wrote about lather said it barely lathered. The two shampoo-and-body washes did better, though 28% of Pipette's reviews call it thin or watery.

The ranking, product by product

Praise and complaints are the points parents repeat most, shown as a share of each product's counted store reviews.

1 Cetaphil Baby 2-in-1 Shampoo & Body Wash

Cetaphil Baby

2-in-1 Shampoo & Body Wash

Best for lather and scent

31/31 say it lathered well

Every parent who wrote about lather, 31 of 31, said it lathered well, and 84% of its reviews praise the smell. 8% say it stung their baby's eyes, and the maker's own site shows 8 of 9, which we show but don't count.

What parents praise

  • Smells nice 84%
  • Gentle 37%
  • Good value 13%
  • Soft skin 11%

What parents complain about

  • Stung baby's eyes 8%
Where parents said it
  • Target 31 of 31
  • Brand site 8 of 9 shown, not counted
2

Pipette

Baby Shampoo & Wash

14/25 say it lathered well

Parents split on this one: 14 of 25 said it lathered well, while 28% of its reviews call it thin or watery. The maker's own site shows 5 of 5, which we show but don't count.

What parents praise

  • Gentle 28%
  • Smells nice 9%
  • Soft skin 6%

What parents complain about

  • Dried skin 19%
  • Skin reaction 9%
Where parents said it
  • Target 14 of 25
  • Brand site 5 of 5 shown, not counted

Share of 32 store reviews that mention each point. A full bar is 50%.

3

Aveeno Baby

Bubble Bath & Wash

4/20 say it lathered well

Sold as a bubble bath, but 16 of 20 parents who wrote about lather said it barely lathered. 12% call it too expensive and 16% praise the smell.

What parents praise

  • Gentle 24%
  • Smells nice 16%
  • Soft skin 8%

What parents complain about

  • Too expensive 12%
  • Scent too strong 8%
  • Skin reaction 8%
Where parents said it
  • Target 4 of 20
  • Brand site 0 of 1 shown, not counted

Share of 25 store reviews that mention each point. A full bar is 50%.

Where these numbers come from

The 3 products ranked here carry 2,807 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about lather, and counted up to 40 per product, posted between Feb 2016 and Sep 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (9 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

We count what parents report. Nothing here is medical or safety advice: for a sick baby, call your pediatrician, and for car seats, a certified child passenger safety technician can check the install.

Amazon buttons appear only on products that most parents here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. Cetaphil Baby 2-in-1 Shampoo & Body Wash Target (38 reviews counted)
  2. Pipette Baby Shampoo & Wash Target (32 reviews counted)
  3. Aveeno Baby Bubble Bath & Wash Target (25 reviews counted)

Questions buyers ask

Which baby wash lathers well?

Cetaphil Baby 2-in-1 Shampoo & Body Wash has the best record (31 of 31), followed by Pipette Baby Shampoo & Wash (14 of 25) and Aveeno Baby Bubble Bath & Wash (4 of 20). These counts cover parents who wrote about lather, not every baby.

Does Aveeno Baby Bubble Bath & Wash make a lot of bubbles?

Parents mostly said no: 4 of 20 said it lathered well, and 16 said it barely lathered. 12% of its reviews also call it too expensive.

Is Pipette Baby Shampoo & Wash watery?

Opinions split. 14 of 25 said it lathered well, and 28% of its reviews call it thin or watery. The maker's own site shows 5 of 5, which we show but don't count.

What should I watch for at bath time?

Never leave a baby alone in the bath, not even for a second. Lather tells you how much a wash foams and nothing about how it suits your baby's skin. If your baby has dry patches that crack, bleed, ooze or don't improve, or a rash, ask your pediatrician.

Related problems

Baby wash and shampoo Baby wash that doesn't sting eyes Top pick: Johnson's Head-to-Toe Baby Wash 189 parent reports Baby wash and shampoo Baby wash for dry skin Top pick: Cetaphil Baby 2-in-1 Shampoo & Body Wash 262 parent reports Baby lotion Baby lotion for dry skin Top pick: Mustela Hydra Bébé Body Lotion 186 parent reports Baby bathtub Baby bathtubs for newborns Top pick: Angelcare Bath Support 229 parent reports

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