Thick and strong baby wipes

The Honest Company Clean Conscious Wipes has the best record for strong wipes: 35 of 35 reviewers said they were thick and strong, and none said otherwise. Parasol Wipes comes next at 20 of 23, then Happy Hues Wipe Me Downs at 23 of 27. Huggies Natural Care Sensitive Wipes has the weakest record here at 21 of 31, with 30% of its reviews mentioning wipes that are thin or tear.

  • 253 store reviews counted
  • Target shoppers
  • Apr 2021 to Oct 2026

Updated . How we count

Were the wipes thick and strong? What parents said
  1. The Honest Company Clean Conscious Wipes 35 said either way
  2. Parasol Wipes 23 said either way
  3. Happy Hues Wipe Me Downs 27 said either way
  4. Pampers Sensitive Wipes 24 said either way
  5. WaterWipes Original Baby Wipes 16 said either way
  6. Huggies Natural Care Sensitive Wipes 31 said either way

Share of parents who stated an outcome for strength. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Best record The Honest Company Clean Conscious Wipes 35 of 35 say the wipes were thick and strong Check price on Amazon
What stands out

Thin wipes are the repeat complaint: 30% of Huggies Natural Care Sensitive Wipes reviews, 20% of Happy Hues Wipe Me Downs reviews and 15% of Pampers Sensitive Wipes reviews say they are thin or tear. Pampers Sensitive Wipes also draws complaints about wipes coming out in clumps, at 15%.

The ranking, product by product

Praise and complaints are the points parents repeat most, shown as a share of each product's counted store reviews.

1

The Honest Company

Clean Conscious Wipes

Best for thick and strong

35/35 say the wipes were thick and strong

Nobody who weighed in called these thin: 35 of 35 said thick and strong. 38% call them gentle and 26% say they are wet enough, and complaints are scarce, including 5% who mention rashes or redness.

What parents praise

  • Gentle on skin 38%
  • Wet enough 26%
  • No scent 23%
  • No rashes 10%
  • Come out one at a time 10%

What parents complain about

  • Caused rashes or redness 5%
  • Too dry 5%
Where parents said it
  • Target 35 of 35
  • Brand site 6 of 7 shown, not counted
2

Parasol

Wipes

20/23 say the wipes were thick and strong

20 of 23 said they were thick and strong, and the brand's own site agrees at 7 of 7, which we show but don't count. The catch is skin: 20% mention rashes or redness and 12% say the wipes are too dry.

What parents praise

  • No scent 20%
  • Wet enough 18%
  • Gentle on skin 18%
  • Come out one at a time 13%
  • Good value 10%

What parents complain about

  • Caused rashes or redness 20%
  • Too dry 13%
  • Scent 8%
  • Too expensive 5%
Where parents said it
  • Target 20 of 23
  • Brand site 7 of 7 shown, not counted
3

Happy Hues

Wipe Me Downs

23/27 say the wipes were thick and strong

Strength gets the praise, from 66% of reviews, and 31% call the wipes gentle. 20% say they are thin or tear and 9% call them too expensive.

What parents praise

  • Gentle on skin 31%
  • Wet enough 20%
  • Good value 14%
  • No rashes 14%
  • No scent 11%

What parents complain about

  • Too expensive 9%
  • Caused rashes or redness 6%
Where parents said it
  • Target 23 of 27

Share of 35 store reviews that mention each point. A full bar is 50%.

4

Pampers

Sensitive Wipes

18/24 say the wipes were thick and strong

33% call these gentle and 23% say they are wet enough. The complaints are about handling, with 15% saying they come out in clumps and 15% saying they are thin or tear.

What parents praise

  • Gentle on skin 33%
  • Wet enough 23%
  • No scent 10%
  • Good value 10%
  • No rashes 5%

What parents complain about

  • Come out in clumps 15%
  • Caused rashes or redness 10%
Where parents said it
  • Target 18 of 24
  • Brand site 0 of 2 shown, not counted
5

WaterWipes

Original Baby Wipes

12/16 say the wipes were thick and strong

Gentleness is the main praise at 29%, and 29% say thick and strong. 13% say they are thin or tear and 11% say they come out in clumps.

What parents praise

  • Gentle on skin 29%
  • No scent 16%
  • Wet enough 16%
  • No rashes 13%
  • Good value 8%

What parents complain about

  • Come out in clumps 11%
  • Scent 5%
Where parents said it
  • Target 12 of 16
6

Huggies

Natural Care Sensitive Wipes

21/31 say the wipes were thick and strong

Thin wipes are the problem: 10 of 31 reviewers said they were thin, tore or took several per change. Praise goes to gentleness at 30% and value at 15%.

What parents praise

  • Gentle on skin 30%
  • Come out one at a time 15%
  • No scent 15%
  • Good value 15%
  • Wet enough 10%

What parents complain about

  • Too dry 8%
  • Caused rashes or redness 8%
Where parents said it
  • Target 21 of 31
  • Brand site 0 of 2 shown, not counted

Where these numbers come from

The 6 products ranked here carry 37,179 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about strength, and counted up to 40 per product, posted between Apr 2021 and Oct 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (1 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

We count what parents report. Nothing here is medical or safety advice: for a sick baby, call your pediatrician, and for car seats, a certified child passenger safety technician can check the install.

Amazon buttons appear only on products that most parents here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. The Honest Company Clean Conscious Wipes Target (39 reviews counted)
  2. Parasol Wipes Target (40 reviews counted)
  3. Happy Hues Wipe Me Downs Target (35 reviews counted)
  4. Pampers Sensitive Wipes Target (39 reviews counted)
  5. WaterWipes Original Baby Wipes Target (38 reviews counted)
  6. Huggies Natural Care Sensitive Wipes Target (40 reviews counted)

Questions buyers ask

Which baby wipes are thick and strong?

The Honest Company Clean Conscious Wipes has the best record (35 of 35), followed by Parasol Wipes (20 of 23) and Happy Hues Wipe Me Downs (23 of 27).

Are WaterWipes Original Baby Wipes thick enough?

Mostly yes. 12 of 16 reviewers said they were thick and strong, while 13% of its reviews mention thin wipes or tearing.

Which wipes come out one at a time?

15% of Huggies Natural Care Sensitive Wipes reviews, 12% of Parasol Wipes reviews and 10% of The Honest Company Clean Conscious Wipes reviews praise wipes that come out one at a time. Pampers Sensitive Wipes and WaterWipes Original Baby Wipes draw clumping complaints, at 15% and 11%.

Are thick wipes gentle on a baby's skin?

Reviewers often say yes, with 38% of The Honest Company Clean Conscious Wipes reviews calling the wipes gentle. Some mention redness, though, including 20% of Parasol Wipes reviews. If a rash is severe, lasts more than a few days or comes with fever, call your pediatrician.

Related problems

Baby wipes Baby wipes for sensitive skin Top pick: WaterWipes Original Baby Wipes 224 parent reports Diapers Diapers for blowouts Top pick: Pampers Swaddlers 302 parent reports Diaper pail Diaper pails that don't smell Top pick: Munchkin Step Diaper Pail 108 parent reports Potty Potties that toddlers will use Top pick: BabyBjörn Potty Chair 243 parent reports

HiveTried earns a commission when you buy through "Check price on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.