Motherlove Nipple Cream has the best record for sore and cracked nipples: 36 of 37 reviewers said it helped. Lansinoh HPA Lanolin is next at 24 of 27, and Earth Mama Organic Nipple Butter has the weakest record here at 26 of 33, though all three are well regarded. The differences are in the extras: 15% of Motherlove reviews mention bra stains, 15% of Lansinoh reviews call it sticky or thick, and 15% of Earth Mama reviews mention the smell or taste.
Updated . How we count
Share of parents who stated an outcome for soreness. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.
Praise and complaints are the points parents repeat most, shown as a share of each product's counted store reviews.
Motherlove
52% of reviews say it eased the pain and 42% say it helped their cracked nipples, with 10% noting that a little goes far. Stained bras are the main complaint at 15%, followed by price at 10%.
Lansinoh
Reviewers like it for soothing (54%) and for its other uses (21%). 15% call it sticky or thick and 8% say it didn't help, while the brand's own site is more positive at 8 of 8, which we show but don't count.
Earth Mama
A wider spread: 26 of 33 said it helped, and 28% like its other uses. 18% say it didn't help and 15% mention the smell or taste, though the brand's own site is more positive at 7 of 7, which we show but don't count.
The 3 products ranked here carry 4,797 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about soreness, and counted up to 40 per product, posted between Aug 2018 and Sep 2026.
A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (3 on this page), and products that are no longer sold.
Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.
Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.
We count what parents report. Nothing here is medical or safety advice: for a sick baby, call your pediatrician, and for car seats, a certified child passenger safety technician can check the install.
Amazon buttons appear only on products that most parents here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.
An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.
Motherlove Nipple Cream has the best record (36 of 37), then Lansinoh HPA Lanolin (24 of 27) and Earth Mama Organic Nipple Butter (26 of 33). These are reports from parents, not medical advice.
Reviewers say yes: 24 of 27 said it helped, and 54% specifically mention soothing. 15% find it sticky or thick.
Some do. Stains come up in 15% of Motherlove Nipple Cream reviews. The complaints for the other two are different, with 15% of Lansinoh HPA Lanolin reviews calling it sticky or thick and 15% of Earth Mama Organic Nipple Butter reviews mentioning the smell or taste.
Call a lactation consultant if the pain is severe or lasts more than a few days. If you have a fever, call your doctor. The reviews here are parent reports, not medical advice.
HiveTried earns a commission when you buy through "Check price on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.