Pacifiers that babies will take

WubbaNub Infant Pacifier has the best record: 30 of 30 parents said their baby took it. Philips Avent Soothie Pacifier follows at 37 of 39, and the most reviewers weighed in on it. Every pacifier here has a high share, so the gaps are small, and NUK Comfy Pacifier has the weakest record at 18 of 21 from a smaller group.

  • 215 store reviews counted
  • Target shoppers
  • Aug 2020 to Sep 2026

Updated . How we count

Did the baby take it? What parents said
  1. WubbaNub Infant Pacifier 30 said either way
  2. Itzy Ritzy Sweetie Soother 38 said either way
  3. BIBS Colour Pacifier 37 said either way
  4. NUK Comfy Pacifier 21 said either way

Share of parents who stated an outcome for pacifier refusal. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Best record WubbaNub Infant Pacifier 30 of 30 say their baby took it Check price on Amazon
What stands out

Refusals are a small share for every pacifier here, from 5% of WubbaNub reviews to 14% of NUK reviews, but cleaning draws complaints too: 21% of BIBS reviews and 15% of MAM reviews say it is hard to clean.

The ranking, product by product

Praise and complaints are the points parents repeat most, shown as a share of each product's counted store reviews.

1

WubbaNub

Infant Pacifier

30/30 say their baby took it

Every parent who commented (30 of 30) said their baby took it, and 81% of all reviews say so. The catch is cleaning, with 14% calling it hard to clean and 5% saying it tore or broke.

What parents praise

  • Easy to clean 11%
  • Good value 8%
  • Durable 5%
  • Soothes baby 5%

What parents complain about

  • Hard to clean 14%
  • Tears or breaks 5%
Where parents said it
  • Target 30 of 30
2

Philips Avent

Soothie Pacifier

37/39 say their baby took it

A big group of parents weighed in (39), and 37 of 39 said their baby took it. Complaints are rare, with 5% saying their baby refused it and 5% saying the size was wrong, and Soothie's own site agrees at 7 of 9, which we show but don't count.

What parents praise

  • Soothes baby 10%
  • Good value 5%
  • Easy to clean 5%

What parents complain about

  • Too big or small 5%
Where parents said it
  • Target 37 of 39
  • Brand site 7 of 9 shown, not counted
3

MAM

Start and Comfort Pacifier

35/39 say their baby took it

Hard to clean is the main complaint, at 15%, ahead of refusals at 10%. 35 of 39 parents said their baby took it, and MAM's own site agrees at 10 of 10, which we show but don't count.

What parents praise

  • Good value 8%
  • Easy to clean 5%
  • Stays in 5%

What parents complain about

  • Hard to clean 15%
Where parents said it
  • Target 35 of 39
  • Brand site 10 of 10 shown, not counted
4

Itzy Ritzy

Sweetie Soother

34/38 say their baby took it

A solid record with a fit problem: 10% say it was too big or small and 5% say it falls out. 34 of 38 said their baby took it, 15% call it easy to clean, and Itzy Ritzy's own site agrees at 9 of 9, which we show but don't count.

What parents praise

  • Easy to clean 15%
  • Good value 5%
  • Soothes baby 5%

What parents complain about

  • Too big or small 10%
  • Falls out 5%
Where parents said it
  • Target 34 of 38
  • Brand site 9 of 9 shown, not counted
5

BIBS

Colour Pacifier

Best for durability

33/37 say their baby took it

Durability is the draw, with 18% calling it durable, and cleaning is the catch, with 21% calling it hard to clean. 33 of 37 said their baby took it, and 8% say it costs too much.

What parents praise

  • Durable 18%
  • Soothes baby 13%
  • Easy to clean 10%
  • Stays in 8%

What parents complain about

  • Hard to clean 21%
  • Too expensive 8%
  • Tears or breaks 5%
Where parents said it
  • Target 33 of 37

Share of 39 store reviews that mention each point. A full bar is 50%.

6

NUK

Comfy Pacifier

18/21 say their baby took it

A smaller group reviewed it (21), and 18 of 21 said their baby took it. 14% say their baby refused it, 19% say it soothed their baby, and NUK's own site is similar at 9 of 10, which we show but don't count.

What parents praise

  • Soothes baby 19%
  • Easy to clean 10%

What parents complain about

No repeated complaints yet.

Where parents said it
  • Target 18 of 21
  • Brand site 9 of 10 shown, not counted

Where these numbers come from

The 6 products ranked here carry 4,014 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about pacifier refusal, and counted up to 40 per product, posted between Aug 2020 and Sep 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (2 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

We count what parents report. Nothing here is medical or safety advice: for a sick baby, call your pediatrician, and for car seats, a certified child passenger safety technician can check the install.

Amazon buttons appear only on products that most parents here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. WubbaNub Infant Pacifier Target (37 reviews counted)
  2. Philips Avent Soothie Pacifier Target (39 reviews counted)
  3. MAM Start and Comfort Pacifier Target (40 reviews counted)
  4. Itzy Ritzy Sweetie Soother Target (39 reviews counted)
  5. BIBS Colour Pacifier Target (39 reviews counted)
  6. NUK Comfy Pacifier Target (21 reviews counted)

People asking about it on Reddit

  1. What pacifier does your baby take? r/breastfeeding, May 2024, 137 comments
  2. How much easier is life with a baby who takes the pacifier r/NewParents, Sep 2026, 284 comments

Questions buyers ask

Which pacifier will my baby take?

WubbaNub Infant Pacifier has the best record (30 of 30), then Philips Avent Soothie Pacifier (37 of 39) and MAM Start and Comfort Pacifier (35 of 39). No pacifier works for every baby, so you may need to try more than one.

What if my baby refuses a pacifier?

Refusals show up for every pacifier here, from 5% of WubbaNub Infant Pacifier reviews to 14% of NUK Comfy Pacifier reviews. Some babies refuse any pacifier, and a few reviewers said the size was wrong for their baby, such as 10% of Itzy Ritzy Sweetie Soother reviews.

Which pacifiers are hard to clean?

21% of BIBS Colour Pacifier reviews, 15% of MAM Start and Comfort Pacifier reviews and 14% of WubbaNub Infant Pacifier reviews call it hard to clean. 15% of Itzy Ritzy Sweetie Soother reviews call it easy to clean.

Do pacifiers hold up to daily use?

Parents mention both. 18% of BIBS Colour Pacifier reviews call it durable, but 5% say it tore or broke, and 5% of WubbaNub Infant Pacifier reviews say the same.

HiveTried earns a commission when you buy through "Check price on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.