Blush that lasts all day

NYX Professional Makeup Buttermelt Blush has the best record for all-day wear: 15 of 16 shoppers said it was still visible on their cheeks after many hours. e.l.f. Putty Blush follows at 11 of 13 and e.l.f. Camo Liquid Blush at 8 of 10, and e.l.f. Sheer For It Blush Tint has the weakest record here at 11 of 15. Three of the four are e.l.f., and each blush rests on a small group of reviewers, so treat the gaps as hints.

  • 112 store reviews counted
  • Target shoppers
  • Dec 2017 to Oct 2026

Updated . How we count

Is it still there at the end of the day? What shoppers said about cheek wear
  1. NYX Professional Makeup Buttermelt Blush 16 said either way
  2. e.l.f. Putty Blush 13 said either way
  3. e.l.f. Camo Liquid Blush 10 said either way
  4. e.l.f. Sheer For It Blush Tint 15 said either way

Share of reviewers who stated an outcome for fading. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

NYX Professional Makeup Buttermelt Blush Best record NYX Professional Makeup Buttermelt Blush 15 of 16 say it was still visible after many hours See price & reviews on Amazon
What stands out

Fading is the repeat complaint on the e.l.f. blushes: 28% of Camo Liquid Blush reviews, 14% of Putty Blush reviews and 10% of Sheer For It reviews say it fades fast. We counted wear on the cheeks and left out reviews about wearing the Sheer For It tint on the lips.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1 NYX Professional Makeup Buttermelt Blush

NYX Professional Makeup

Buttermelt Blush

Best for all-day wear

15/16 say it was still visible after many hours

15 of 16 shoppers said this powder blush was still visible after many hours, and 82% call it pigmented. 24% say it blends easily and 24% say a little goes far. The one complaint that repeats is color, with 12% saying it differs from the swatch.

What buyers praise

  • Pigmented 82%
  • Blends easily 24%
  • A little goes far 24%
  • Buildable 12%
  • Flattering shades 12%

What buyers complain about

  • Color differs from swatch 12%
Where buyers said it
  • Target 15 of 16
  • Brand site 9 of 9 shown, not counted
2 e.l.f. Putty Blush

e.l.f.

Putty Blush

11/13 say it was still visible after many hours

11 of 13 said it was still visible after many hours, and 23% praise the shades while 14% call it good value. Complaints are split between fading and color: 14% say it fades fast and 9% say the color differs from the swatch.

What buyers praise

  • Flattering shades 23%
  • Pigmented 18%
  • Good value 14%
  • Blends easily 9%
  • Natural flush 9%

What buyers complain about

  • Color differs from swatch 9%
Where buyers said it
  • Target 11 of 13
  • Brand site 9 of 9 shown, not counted
3 e.l.f. Camo Liquid Blush

e.l.f.

Camo Liquid Blush

Best for easy blending

8/10 say it was still visible after many hours

Application gets the praise: 56% call it pigmented, 44% say it blends easily and 39% say a little goes far. Staying power is the weak spot, with 28% saying it fades fast, though 8 of 10 said it was still visible after many hours.

What buyers praise

  • Pigmented 56%
  • Blends easily 44%
  • A little goes far 39%
  • Flattering shades 17%
  • Works on fair skin 11%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Target 8 of 10
  • Brand site 5 of 5 shown, not counted
4 e.l.f. Sheer For It Blush Tint

e.l.f.

Sheer For It Blush Tint

Best for buildable color

11/15 say it was still visible after many hours

This is a lip and cheek tint, and we counted its wear on the cheeks and left out reviews about wearing it on the lips. On the cheeks, 11 of 15 said it was still visible after many hours and 20% call it good value, while 10% say it fades fast.

What buyers praise

  • Good value 20%
  • Flattering shades 15%
  • Buildable 13%
  • Blends easily 8%
  • Pigmented 5%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Target 11 of 15
  • Brand site 4 of 4 shown, not counted

Where these numbers come from

The 4 products ranked here carry 14,969 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about fading, and counted up to 40 per product, posted between Dec 2017 and Oct 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. NYX Professional Makeup Buttermelt Blush Target (17 reviews counted)
  2. e.l.f. Putty Blush Target (22 reviews counted)
  3. e.l.f. Camo Liquid Blush Target (18 reviews counted)
  4. e.l.f. Sheer For It Blush Tint Target (40 reviews counted)

Questions buyers ask

Which blush lasts all day?

NYX Professional Makeup Buttermelt Blush has the best record (15 of 16), followed by e.l.f. Putty Blush (11 of 13) and e.l.f. Camo Liquid Blush (8 of 10).

Did you count reviews about wearing the Sheer For It tint on lips?

No. The Sheer For It tint is sold for lips and cheeks, but this page counts wear on the cheeks. Reviews about wearing it on the lips were left out, so its 11 of 15 reflects cheek wear.

Is this page mostly one brand?

Three of the four blushes here are e.l.f.: e.l.f. Putty Blush, e.l.f. Camo Liquid Blush and e.l.f. Sheer For It Blush Tint. Their shares run from 85% down to 73%, and the fourth blush, NYX Professional Makeup Buttermelt Blush, sits above all three at 94%.

Does the Camo Liquid Blush last on cheeks?

Mostly. 8 of 10 said it was still visible after many hours, and 28% of its reviews say it fades fast. And 44% praise how easily it blends.

Related problems

Blush Blush that doesn't look patchy Top pick: YSL Make Me Blush Powder Blush 182 buyer reports Blush Blush for fair skin Top pick: bareMinerals Blush 245 buyer reports Setting spray Setting spray that lasts all day Top pick: Milk Makeup Pore Eclipse Setting Spray 357 buyer reports Bronzer Bronzer that doesn't look patchy Top pick: e.l.f. Camo Liquid Bronzer & Contour 172 buyer reports

HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.