Brow pencil for gray brows

Benefit Goof Proof Brow Pencil has the best record for gray brows: 23 of 24 shoppers said a shade matched and looked natural. Each record counts just shoppers who said they have gray brows. IT Cosmetics Brow Power Pencil (13 of 13) and Anastasia Beverly Hills Brow Wiz (13 of 13) had no misses, but each rests on a smaller group than the leader.

  • 81 store reviews counted
  • Ulta shoppers
  • Jan 2014 to Jul 2026

Updated . How we count

Did a shade match gray brows? What shoppers said
  1. Benefit Goof Proof Brow Pencil 24 said either way
  2. IT Cosmetics Brow Power Pencil 13 said either way
  3. Anastasia Beverly Hills Brow Wiz 13 said either way
  4. Benefit Precisely, My Brow Pencil 22 said either way

Share of reviewers who stated an outcome for a mismatched or drawn-on look. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Benefit Goof Proof Brow Pencil Best record Benefit Goof Proof Brow Pencil 23 of 24 say a shade matched their gray brows and looked natural See price & reviews on Amazon
What stands out

The two pencils with no misses rank behind Benefit Goof Proof Brow Pencil because fewer shoppers stated a result for them (13 each, against 24), so a clean record counts for less. Ease of use is praised for all four, from 27% of Brow Wiz reviews to 38% of Goof Proof reviews, and those shares count all of each pencil's reviews.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1 Benefit Goof Proof Brow Pencil

Benefit

Goof Proof Brow Pencil

Best for ease of use

23/24 say a shade matched their gray brows and looked natural

More shoppers stated a result for this pencil than for any other here, and 23 of 24 said a shade matched their gray brows. Across all 26 of its reviews, 38% call it easy to use, 19% like the spoolie and 19% say it lasts all day. Just 1 of 24 shoppers found every shade too dark, too warm or drawn on.

What buyers praise

  • Easy to use 38%
  • Lasts all day 19%
  • Handy spoolie 19%
  • Fills sparse spots 19%
  • Good shade range 8%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Ulta 23 of 24
2 IT Cosmetics Brow Power Pencil

IT Cosmetics

Brow Power Pencil

13/13 say a shade matched their gray brows and looked natural

No misses here: 13 of 13 shoppers said a shade matched their gray brows, from a smaller group than the two Benefit pencils. Across all 16 of its reviews, 31% call it easy to use and 19% say it fills sparse spots. Reviews first posted on IT Cosmetics' own site came to 4 of 5, which we show but don't count.

What buyers praise

  • Easy to use 31%
  • Fills sparse spots 19%
  • Handy spoolie 12%
  • Lasts all day 12%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Ulta 13 of 13
  • Brand site 4 of 5 shown, not counted
3 Anastasia Beverly Hills Brow Wiz

Anastasia Beverly Hills

Brow Wiz

13/13 say a shade matched their gray brows and looked natural

A clean record from a small group: 13 of 13 shoppers said a shade matched their gray brows. Across all 15 of its reviews, 27% call it easy to use, 13% praise the shade range and 20% say it fills sparse spots.

What buyers praise

  • Easy to use 27%
  • Fills sparse spots 20%
  • Good shade range 13%
  • Lasts all day 13%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Ulta 13 of 13
4 Benefit Precisely, My Brow Pencil

Benefit

Precisely, My Brow Pencil

20/22 say a shade matched their gray brows and looked natural

It has the weakest record here at 20 of 22, though that is still 91%. The 2 who missed said every shade came out too dark, too warm or drawn on. Across all 24 of its reviews, 33% call it easy to use, 17% say it fills sparse spots and 8% say it draws hair-like strokes.

What buyers praise

  • Easy to use 33%
  • Fills sparse spots 17%
  • Lasts all day 8%
  • Good shade range 8%
  • Draws hair-like strokes 8%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Ulta 20 of 22

Where these numbers come from

The 4 products ranked here carry 40,991 reviews at Ulta. We searched them for a mismatched or drawn-on look and read the newest matching reviews, up to 40 per product and store, posted between Jan 2014 and Jul 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.

Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. Benefit Goof Proof Brow Pencil Ulta (26 reviews counted)
  2. IT Cosmetics Brow Power Pencil Ulta (16 reviews counted)
  3. Anastasia Beverly Hills Brow Wiz Ulta (15 reviews counted)
  4. Benefit Precisely, My Brow Pencil Ulta (24 reviews counted)

Questions buyers ask

Which brow pencil works for gray brows?

Benefit Goof Proof Brow Pencil has the best record (23 of 24), followed by IT Cosmetics Brow Power Pencil (13 of 13), Anastasia Beverly Hills Brow Wiz (13 of 13) and Benefit Precisely, My Brow Pencil (20 of 22). Just four pencils cleared the bar, and all four score 91% or higher among shoppers who stated a result.

Will the shade look right on gray brows?

Usually, but not every time. 2 of 22 shoppers said every shade of the Precisely pencil came out too dark, too warm or drawn on, and 1 of 24 said the same of the Goof Proof pencil. Results depend on picking a close shade, so look for a soft gray or taupe and compare the swatch with your own brow hair.

Do these brow pencils fill in sparse spots?

Shoppers mention it for all four. Filling sparse spots comes up in 20% of Anastasia Beverly Hills Brow Wiz reviews, 19% of Benefit Goof Proof Brow Pencil, 19% of IT Cosmetics Brow Power Pencil and 17% of Benefit Precisely, My Brow Pencil, so it is not a reason to pick one over another. Those shares count all of each pencil's reviews.

Can I buy these brow pencils on Amazon?

Yes. All four are sold on Amazon by the brand or Amazon itself: Benefit Goof Proof Brow Pencil, IT Cosmetics Brow Power Pencil, Anastasia Beverly Hills Brow Wiz and Benefit Precisely, My Brow Pencil.

Related problems

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