Where these numbers come from
We scanned 24,490 comments and found first-hand reports in 119 public threads on r/MakeupAddiction, r/Makeup, r/drugstoreMUA, r/MakeupAddictionCanada, r/Sephora and r/MakeUpAddictionUK, posted between Jan 2022 and Sep 2026.
A report counts only when the commenter says they used the product themselves. Recommendations repeated from someone else, questions and jokes are left out. One person counts once per product.
An AI model labels each report against a fixed list of points, and we review the labels before publishing. We publish counts and links to the threads, never the comments themselves.
Read the full method