Soap & Glory Heel Genius Foot Cream has the best record for cracked heels: 25 of 25 reviewers said their heels got smoother, though it isn't sold officially on Amazon. The best pick sold on Amazon is Kerasal Intensive Foot Repair Ointment, at 33 of 34 with more reviewers weighing in than on any other product here. No reviewer said Gold Bond Ultimate Softening Foot Cream failed either (19 of 19), though fewer weighed in.
Updated . How we count
Share of reviewers who stated an outcome for cracked heels. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.
Best pick on Amazon Kerasal Intensive Foot Repair Ointment 33 of 34 say their cracked heels got smoother See price & reviews on Amazon When the lower-ranked creams fall short, reviewers say their heels simply didn't change. 18% of O'Keeffe's Healthy Feet reviews and 10% of Gold Bond Triple Action reviews say so.
Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.
Soap & Glory
A clean record so far (25 of 25), and 22% of reviews say their heels improved fast. 22% like the scent, while 8% mention stinging.
Kerasal
Best for fast results
Speed is the theme: 40% of reviews say it worked fast and 35% describe softer heels. A greasy feel is the lone repeat complaint, at 5%.
Gold Bond
62% of reviews praise softer heels, and 25% like the scent. Gold Bond's own site agrees at 6 of 6, which we show but don't count.
Aveeno
This record rests on few reviewers (9), so read it with that in mind. 68% of reviews praise softer heels, and 8% say it costs too much.
O'Keeffe's
22% of reviews say it worked fast, but 8 of 33 reviewers said their heels stayed rough. 8% find it too expensive.
Gold Bond
It has the weakest record here at 15 of 20, though 50% of reviews still praise softer heels. Gold Bond's own site is more positive at 7 of 7, which we show but don't count.
No repeated complaints yet.
Aquaphor
58% of reviews praise softer heels. Of the 13 reviewers who said whether their heels got smoother, 3 said they didn't.
No repeated complaints yet.
The 7 products ranked here carry 2,350 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about cracked heels, and counted up to 40 per product, posted between Jan 2020 and Sep 2026.
A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.
Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.
Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.
Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.
Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.
An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.
Soap & Glory Heel Genius Foot Cream has the best record (25 of 25), followed by Kerasal Intensive Foot Repair Ointment (33 of 34) and Gold Bond Ultimate Softening Foot Cream (19 of 19). Kerasal Intensive Foot Repair Ointment is the best pick sold on Amazon.
Reviewers say yes: 33 of 34 said their heels got smoother, and 40% of its reviews say it worked fast.
The two masks here do well with small groups: Aveeno Repairing Cica Foot Mask at 8 of 9 and Aquaphor Repairing Foot Mask at 10 of 13. Soap & Glory Heel Genius Foot Cream and Kerasal Intensive Foot Repair Ointment have more reviewers behind their records.
See a doctor or podiatrist if cracks bleed, hurt, look infected or don't improve. If you have diabetes, have any foot problem checked, even a small crack.
HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.