Long-lasting lip stain

Milk Makeup Cooling Water Jelly Tint leads on wear time: 43 of 50 reviewers who mentioned it said it lasts, and it does about as well at Ulta (19 of 22) as at Sephora (24 of 28). NYX Lip IV Gloss Stain is close behind at 23 of 27. People tend to write in when a stain fades on them, so read these numbers as a guide to what to expect, not a promise.

  • 151 store reviews counted
  • Ulta and Sephora shoppers
  • Feb 2025 to Oct 2026

Updated . How we count

Does it last? What buyers said
  1. Milk Makeup Cooling Water Jelly Tint 50 said either way
  2. NYX Lip IV Gloss Stain 27 said either way
  3. Clarins Hydrating Water Lip Stain 10 said either way
  4. Benefit Benetint Lip & Cheek Stain 18 said either way
  5. e.l.f. Sheer For It Blush Tint 15 said either way
  6. e.l.f. Glossy Lip Stain 10 said either way

Share of reviewers who stated an outcome for fading. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Best record Milk Makeup Cooling Water Jelly Tint 43 of 50 say it lasts a long time Check price on Amazon
What stands out

Both e.l.f. stains sit at the bottom of this list, and reviewers on e.l.f.'s own site are kinder to them than reviewers at Ulta.

The ranking, product by product

Praise and complaints are the points buyers repeat most, shown as a share of each product's counted store reviews.

1

Milk Makeup

Cooling Water Jelly Tint

Best for a natural flush

43/50 say it lasts a long time

Holds up at both stores, with 19 of 22 at Ulta and 24 of 28 at Sephora. 23% mention a natural flush. Fading is the main complaint, from 13%.

What buyers praise

  • Natural flush 23%
  • Works on cheeks too 8%
  • Comfortable, not drying 8%
  • Buildable 4%
  • Good value 4%

What buyers complain about

  • Too expensive 6%
  • Hard to apply 6%
  • Patchy or uneven 4%
Where buyers said it
  • Ulta 19 of 22
  • Sephora 24 of 28
  • Brand site 7 of 8 shown, not counted
By skin type (Sephora reviewers)
  • Combination5 of 7
  • Normal3 of 4
  • Oily4 of 4
  • Dry4 of 4
By skin tone (Sephora reviewers)
  • Fair to light5 of 7
  • Light-medium to medium7 of 8
  • Medium-tan to tan4 of 4
Acne-prone reviewers
  • Said it worked3 of 6
2

NYX

Lip IV Gloss Stain

Best for comfortable wear

23/27 say it lasts a long time

Comfort stands out: 43% call it comfortable and not drying. Ranked on Ulta reviews alone, and 20% say it fades fast.

What buyers praise

  • Comfortable, not drying 43%
  • Doesn't transfer 10%
  • Good value 7%
  • Natural flush 7%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Ulta 23 of 27
3

Clarins

Hydrating Water Lip Stain

Best for a hydrating feel

7/10 say it lasts a long time

A small sample, so take it lightly. 70% call it comfortable, 30% say it fades and 20% find it hard to apply.

What buyers praise

  • Comfortable, not drying 70%
  • Buildable 30%
  • Natural flush 30%

What buyers complain about

  • Hard to apply 20%
Where buyers said it
  • Ulta 7 of 10
  • Brand site 7 of 7 shown, not counted

Share of 10 store reviews that mention each point. A full bar is 50%.

4

Benefit

Benetint Lip & Cheek Stain

11/18 say it lasts a long time

Fading is the sticking point, with 32% of reviews mentioning it. 12% like the price and 8% say it settles into lip lines.

What buyers praise

  • Good value 12%
  • Comfortable, not drying 8%
  • Buildable 8%

What buyers complain about

  • Too expensive 12%
  • Patchy or uneven 8%
  • Settles into lip lines 8%
  • Scent or taste 8%
Where buyers said it
  • Ulta 11 of 18

Share of 25 store reviews that mention each point. A full bar is 50%.

5

e.l.f.

Sheer For It Blush Tint

Best for a budget tint

9/15 say it lasts a long time

20% praise the price, but 40% say it fades fast. On e.l.f.'s own site, 11 of 12 say it lasts, which we show but don't count.

What buyers praise

  • Good value 20%
  • Natural flush 13%

What buyers complain about

  • Scent or taste 13%
  • Patchy or uneven 13%
Where buyers said it
  • Ulta 9 of 15
  • Brand site 11 of 12 shown, not counted

Share of 15 store reviews that mention each point. A full bar is 50%.

6

e.l.f.

Glossy Lip Stain

4/10 say it lasts a long time

Has the weakest record here: 4 of 10 reviewers said it lasts. 60% say it fades fast and 20% mention dryness. On e.l.f.'s own site, 12 of 17 say it lasts, which we show but don't count.

What buyers praise

  • Comfortable, not drying 20%

What buyers complain about

  • Drying 20%
Where buyers said it
  • Ulta 4 of 10
  • Brand site 12 of 17 shown, not counted

Share of 10 store reviews that mention each point. A full bar is 50%.

Where these numbers come from

The 6 products ranked here carry 21,288 reviews at Ulta and Sephora. We searched them for fading and read the newest matching reviews, up to 30 per product and store, posted between Feb 2025 and Oct 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.

Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts and link to the product pages, never the reviews themselves.

Read the full method

Product pages we read

  1. Milk Makeup Cooling Water Jelly Tint Ulta and Sephora (52 reviews counted)
  2. NYX Lip IV Gloss Stain Ulta (30 reviews counted)
  3. Clarins Hydrating Water Lip Stain Ulta (10 reviews counted)
  4. Benefit Benetint Lip & Cheek Stain Ulta (25 reviews counted)
  5. e.l.f. Sheer For It Blush Tint Ulta (15 reviews counted)
  6. e.l.f. Glossy Lip Stain Ulta (10 reviews counted)

People asking about it on Reddit

  1. Best long lasting lip stain? r/Sephora, Feb 2024, 166 comments
  2. Best Lip Stain that actually stains your lips and stays all day? r/MakeupAddiction, Feb 2025, 87 comments
  3. Recommendations for a lip stain that will ACTUALLY last all day—even through eating and drinking—without having having to reapply (if such a thing even exists) r/MakeupAddiction, May 2025, 86 comments

Questions buyers ask

Which lip stain lasts through eating and drinking?

Milk Makeup Cooling Water Jelly Tint has the best record here at 43 of 50. NYX Lip IV Gloss Stain follows at 23 of 27.

Does Benefit Benetint last all day?

It is mixed. 11 of 18 reviewers who mentioned wear said it lasts, and 32% of its reviews say it fades fast.

Is e.l.f. Glossy Lip Stain long lasting?

Not for many reviewers. 4 of 10 said it lasts, which is the weakest record here, and 60% of its reviews say it fades fast.

Are long-lasting lip stains drying?

Some are. 43% of NYX Lip IV reviews and 70% of Clarins reviews call the stain comfortable, while 20% of e.l.f. Glossy Lip Stain reviews mention dryness.

Related problems

Lip gloss Long-lasting lip gloss Top pick: Lancôme Juicy Tubes Lip Gloss 294 buyer reports Lipstick Lipstick that lasts through eating and drinking Top pick: rom&nd Juicy Lasting Tint 295 buyer reports Lip liner Long-lasting lip liner Top pick: Urban Decay 24/7 Glide-On Lip Liner 243 buyer reports

HiveTried earns a commission when you buy through "Check price on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.