Mascara that adds volume

Maybelline Lash Sensational has the best record for volume: 50 of 57 reviewers said it made their lashes look fuller, and more reviewers weighed in on it than on any other mascara here. L'Oréal Paris Voluminous Lash Paradise has the highest share at 16 of 18, but from a much smaller group and with clumps in 31% of its reviews. Reviewers split on several of the rest, including COVERGIRL Lash Blast Volume at 12 of 22 and e.l.f. Big Mood at 11 of 22, which has the weakest record here.

  • 342 store reviews counted
  • Target shoppers
  • Mar 2021 to Oct 2026

Updated . How we count

Did it add volume? What reviewers said
  1. L'Oréal Paris Telescopic 23 said either way
  2. e.l.f. Big Mood 22 said either way
  3. e.l.f. Lash 'N Roll 18 said either way

Share of reviewers who stated an outcome for volume. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Maybelline Lash Sensational Best record Maybelline Lash Sensational 50 of 57 say it made their lashes look fuller See price & reviews on Amazon
What stands out

Volume gets praise for every mascara here, so clumping and flaking are what tell them apart. Clumps come up in 31% of Voluminous Lash Paradise reviews, 28% of The Falsies Surreal Extensions reviews and 24% of Big Mood reviews, against 9% of Lash Sensational reviews, and Big Mood also draws flaking under the eyes at 24%.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1 Maybelline Lash Sensational

Maybelline

Lash Sensational

Best for volume and length

50/57 say it made their lashes look fuller

Volume is the draw: 66% of reviews mention it, 38% praise the length too, and 50 of 57 said it made lashes look fuller. It drew more reviewers than any other mascara here, with clumps at 9% and a too-subtle finish at 9%, and Maybelline's own site agrees at 6 of 8, which we show but don't count.

What buyers praise

  • Lengthens lashes 38%
  • Doesn't smudge or flake 17%
  • Separated, no clumps 16%
  • Easy to remove 14%
  • Lasts all day 12%

What buyers complain about

  • Clumpy 9%
  • Hard to remove 6%
  • Flakes under the eyes 5%
  • Messy or awkward wand 4%
  • Irritates eyes 4%
Where buyers said it
  • Target 50 of 57
  • Brand site 6 of 8 shown, not counted
2 L'Oréal Paris Voluminous Lash Paradise

L'Oréal Paris

Voluminous Lash Paradise

16/18 say it made their lashes look fuller

Highest share here at 16 of 18, though far fewer reviewers weighed in than on the leader, and 49% praise the volume while 29% praise the length. Clumping is the catch, in 31% of reviews, and 9% find the wand messy or awkward.

What buyers praise

  • Lengthens lashes 29%
  • Good value 11%
  • Separated, no clumps 11%
  • Easy to remove 11%
  • Holds a curl 6%

What buyers complain about

  • Clumpy 31%
  • Messy or awkward wand 9%
  • Dries out fast in the tube 6%
  • Flakes under the eyes 6%
Where buyers said it
  • Target 16 of 18
  • Brand site 3 of 4 shown, not counted
3 Maybelline The Falsies Surreal Extensions

Maybelline

The Falsies Surreal Extensions

20/26 say it made their lashes look fuller

20 of 26 reviewers said it made lashes look fuller and 32% praise the length, but the finish costs it. Clumps show up in 28% of reviews, hard removal in 22% and a messy wand in 12%, against clumps at 9% for the same brand's Maybelline Lash Sensational.

What buyers praise

  • Lengthens lashes 33%
  • Holds a curl 8%
  • Easy to remove 8%
  • Separated, no clumps 5%
  • Good value 5%

What buyers complain about

  • Clumpy 28%
  • Hard to remove 23%
  • Smudges or flakes 13%
  • Messy or awkward wand 13%
  • Drops the curl or weighs lashes down 10%
Where buyers said it
  • Target 20 of 26
  • Brand site 2 of 2 shown, not counted
4 L'Oréal Paris Telescopic

L'Oréal Paris

Telescopic

Best for length first

16/23 say it made their lashes look fuller

Length comes up more than volume here, in 55% of reviews against 45%, and 16 of 23 said it made lashes look fuller. Praise goes to separation (20%) and holding a curl (20%), while the wand is the main complaint at 20% and 15% mention clumps.

What buyers praise

  • Lengthens lashes 55%
  • Separated, no clumps 20%
  • Holds a curl 20%
  • Easy to remove 18%
  • Lasts all day 15%

What buyers complain about

  • Messy or awkward wand 20%
  • Clumpy 15%
  • Hard to remove 10%
  • Dries out fast in the tube 8%
  • Drops the curl or weighs lashes down 5%
Where buyers said it
  • Target 16 of 23
  • Brand site 1 of 2 shown, not counted
5

COVERGIRL

Lash Blast Volume

Best for separated lashes

12/22 say it made their lashes look fuller

Volume is in the name, but reviewers split: 12 of 22 said it made lashes look fuller, and 21% praise how it separates them. The complaints are a too-subtle result (21%), hard removal (21%) and smudging or flaking (13%), with clumps at 8%.

What buyers praise

  • Separated, no clumps 21%
  • Natural look 13%
  • Doesn't smudge or flake 13%
  • Lengthens lashes 13%
  • Easy to remove 10%

What buyers complain about

  • Hard to remove 21%
  • Smudges or flakes 13%
  • Messy or awkward wand 8%
  • Drops the curl or weighs lashes down 8%
  • Clumpy 8%
Where buyers said it
  • Target 12 of 22
  • Brand site 5 of 6 shown, not counted

Share of 39 store reviews that mention each point. A full bar is 50%.

6

e.l.f.

Big Mood

11/22 say it made their lashes look fuller

Weakest record here at 11 of 22, and the complaints are about the finish: 24% say it flakes under the eyes and 24% mention clumps. 18% find the wand messy or awkward and 15% call it too subtle, while the praise goes to volume (32%) and separation (15%).

What buyers praise

  • Separated, no clumps 15%
  • Lasts all day 9%
  • Survives water and tears 9%
  • Easy to remove 6%
  • Doesn't flake 6%

What buyers complain about

  • Flakes under the eyes 24%
  • Clumpy 24%
  • Messy or awkward wand 18%
  • Smudges or flakes 9%
  • Dries out fast in the tube 9%
Where buyers said it
  • Target 11 of 22
  • Brand site 2 of 3 shown, not counted

Share of 34 store reviews that mention each point. A full bar is 50%.

7

e.l.f.

Lash 'N Roll

Best for a natural look

9/18 say it made their lashes look fuller

Reviewers split evenly at 9 of 18, level with e.l.f. Big Mood on share, and the main complaint is that it is too subtle, at 38% of reviews. Length (38%) and a natural look (27%) are mentioned more than volume (24%), and 24% call it good value.

What buyers praise

  • Lengthens lashes 38%
  • Natural look 27%
  • Separated, no clumps 24%
  • Good value 24%
  • Doesn't smudge or flake 24%

What buyers complain about

  • Clumpy 5%
  • Irritates eyes 5%
  • Drops the curl or weighs lashes down 5%
  • Dries out fast in the tube 5%
  • Hard to remove 5%
Where buyers said it
  • Target 9 of 18
  • Brand site 5 of 5 shown, not counted

Share of 37 store reviews that mention each point. A full bar is 50%.

Where these numbers come from

The 7 products ranked here carry 40,640 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about volume, and counted up to 40 per product, posted between Mar 2021 and Oct 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (7 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. Maybelline Lash Sensational Target (77 reviews counted)
  2. L'Oréal Paris Voluminous Lash Paradise Target (35 reviews counted)
  3. Maybelline The Falsies Surreal Extensions Target (40 reviews counted)
  4. L'Oréal Paris Telescopic Target (40 reviews counted)
  5. COVERGIRL Lash Blast Volume Target (39 reviews counted)
  6. e.l.f. Big Mood Target (34 reviews counted)
  7. e.l.f. Lash 'N Roll Target (37 reviews counted)

Questions buyers ask

Which mascara adds volume?

Maybelline Lash Sensational has the best record (50 of 57), followed by L'Oréal Paris Voluminous Lash Paradise (16 of 18) and Maybelline The Falsies Surreal Extensions (20 of 26). Fewer reviewers weighed in on L'Oréal Paris Voluminous Lash Paradise, so its record is thinner than the leader's.

Do mascaras with volume in the name add volume?

Not reliably. Reviewers split on COVERGIRL Lash Blast Volume (12 of 22) and e.l.f. Big Mood (11 of 22), while L'Oréal Paris Voluminous Lash Paradise reached 16 of 18. Clumps show up in 24% of Big Mood reviews and a too-subtle result in 21% of Lash Blast Volume reviews. People often write when a mascara goes wrong for them, so low shares can be common.

Which of these mascaras also adds length?

Length comes up in 38% of Lash Sensational reviews and 55% of Telescopic reviews, where it is mentioned more often than volume (45%). Length shows up in 38% of Lash 'N Roll reviews too, though 38% call it too subtle.

How do I get volume without clumps?

These are general tips, not something reviewers tested: wipe extra product off the wand, wiggle it at the base of your lashes and let one coat set for a few seconds before the next. Clumps come up in 31% of Voluminous Lash Paradise reviews and 28% of The Falsies Surreal Extensions reviews, so go lightly with those two.

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