Moroccanoil Moisture Repair Shampoo has the best record for frizzy hair: 12 of 12 shoppers said it left their hair smoother, softer and less frizzy, though that rests on a small group. Olaplex No. 4 Bond Maintenance Shampoo and Matrix Mega Sleek Shampoo are close behind, at 35 of 40 and 25 of 28, with the other four shampoos sitting close together below them. Each record counts just shoppers who said they have frizzy hair.
Updated . How we count
Share of reviewers who stated an outcome for frizz. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.
Best record Moroccanoil Moisture Repair Shampoo 12 of 12 say it left their hair smoother, softer and less frizzy See price & reviews on Amazon Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.
Moroccanoil
No complaint repeats across its 12 reviews, and 33% like the scent.
No repeated complaints yet.
Olaplex
Shoppers like the scent (21% of its 47 reviews), though 4% call it too expensive and 4% say it tangles their hair.
Matrix
Beyond the frizz results, the scent is what shoppers praise, liked in 37% of its 30 reviews.
Verb
Best for hair that stays clean longer
Shoppers say their hair stayed clean longer in 15% of its 47 reviews, while 9% say it tangles hair and 4% call it too expensive. Reviews first posted on Verb's own site were more positive than the record here, at 13 of 13, and we show them but don't count them.
OUAI
Best for bouncy waves
This shampoo gets credit for bouncy waves in 10% of its 48 reviews, though 8% say hair gets greasy fast, 8% mention build-up and 6% report an itchy or irritated scalp.
Pureology
Best for good value
Scent and value stand out: 45% of its 55 reviews like the scent and 20% call it good value, while 4% say it weighs fine hair down.
OUAI
Best for thick hair
Its name fits the praise: 45% of its 42 reviews say it works on thick hair. A few complain that it tangles hair (5%), that hair gets greasy fast (5%) or that it costs too much (5%).
The 7 products ranked here carry 26,663 reviews at Ulta and Sephora. We searched them for frizz and read the newest matching reviews, up to 40 per product and store, posted between Feb 2020 and Sep 2026.
A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.
Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.
Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.
Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.
Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.
An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.
Moroccanoil Moisture Repair Shampoo has the best record (12 of 12), though it rests on a small group. Olaplex No. 4 Bond Maintenance Shampoo (35 of 40) and Matrix Mega Sleek Shampoo (25 of 28) rest on larger groups and sit so close to each other that you can treat them as a tie.
Often, though they sit lower in the ranking: OUAI Fine Hair Shampoo had 35 of 45 and OUAI Thick Hair Shampoo had 28 of 38. More shoppers with frizzy hair weighed in on the Fine Hair Shampoo than on any other shampoo here.
Olaplex No. 4 Bond Maintenance Shampoo, Matrix Mega Sleek Shampoo, Verb Ghost Weightless Shampoo and Pureology Strength Cure Shampoo are sold on Amazon by the brand or Amazon itself, and so is the leader, Moroccanoil Moisture Repair Shampoo, which is also the best pick sold on Amazon. OUAI Fine Hair Shampoo is sold there through third-party sellers, so check who the seller is. We found no official Amazon listing for OUAI Thick Hair Shampoo, so it has no buy link here.
Often: 34 of 44 shoppers with frizzy hair said it left their hair smoother, softer and less frizzy. It ranks sixth, close to the shampoos just above and below it.
HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.