BIBS Colour Pacifier has the best record: 22 of 24 parents said it stays in, and the most reviewers weighed in on it. Itzy Ritzy Sweetie Soother is the best pick sold on Amazon, at 12 of 17. Philips Avent Soothie Pacifier has the weakest record at 1 of 10, even though 61% of its reviews say the baby took it.
Updated . How we count
Share of parents who stated an outcome for pacifier falling out. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.
Taking a pacifier and keeping it in are different things. 61% of Soothie reviews say the baby took it, yet 24% say it falls out, and 30% of WubbaNub reviews say the same.
Praise and complaints are the points parents repeat most, shown as a share of each product's counted store reviews.
BIBS
Best for durability
Parents say it stays put, at 22 of 24, and the most reviewers weighed in on it, with 13% of reviews calling it durable. The catches are refusals at 13% and hard to clean at 8%.
Itzy Ritzy
12 of 17 said it stays in, and it is the best pick sold on Amazon. Falling out still comes up in 19% of reviews, 12% say their baby refused it, and 15% call it good value.
WubbaNub
Reviews split on staying in, at 10 of 21, and falling out is the main complaint, in 30% of reviews. 8% say the size was wrong, 10% say it costs too much, and 10% call it easy to clean.
Philips Avent
Babies take it, with 61% of reviews saying so, but staying in is the problem: 1 of 10 said it stays in and 24% of reviews say it falls out. 16% say it soothed their baby.
The 4 products ranked here carry 3,045 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about pacifier falling out, and counted up to 40 per product, posted between Jul 2017 and May 2026.
A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (3 on this page), and products that are no longer sold.
Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.
Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.
We count what parents report. Nothing here is medical or safety advice: for a sick baby, call your pediatrician, and for car seats, a certified child passenger safety technician can check the install.
Amazon buttons appear only on products that most parents here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.
An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.
BIBS Colour Pacifier has the best record (22 of 24), then Itzy Ritzy Sweetie Soother (12 of 17). WubbaNub Infant Pacifier is split at 10 of 21, and Philips Avent Soothie Pacifier has the weakest record at 1 of 10. Parents often write a review when something goes wrong, so low shares can show up for any product.
Fit is one thing reviewers bring up, such as 8% of WubbaNub Infant Pacifier reviews saying the size was wrong for their baby. A different shape or size may fit better, and BIBS Colour Pacifier (22 of 24) and Itzy Ritzy Sweetie Soother (12 of 17) are good places to start. No pacifier stays in for every baby.
Not always. 61% of Philips Avent Soothie Pacifier reviews say the baby took it, yet 24% say it falls out and its record for staying in is 1 of 10. BIBS Colour Pacifier shows both going together, with 71% of reviews saying the baby took it and 22 of 24 saying it stays in.
10% of WubbaNub Infant Pacifier reviews and 5% of BIBS Colour Pacifier reviews say it costs too much. 15% of Itzy Ritzy Sweetie Soother reviews call it good value.
HiveTried earns a commission when you buy through "Check price on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.