Brow gel for thick brows

Patrick Ta Major Brow Shaping Wax leads: 27 of 27 reviewers with thick or unruly brows said it holds them in place. Benefit Gimme Brow+ Gel follows at 30 of 31. Anastasia Beverly Hills Flexible Hold Tinted Brow Gel is the best pick sold on Amazon, at 25 of 26.

  • 237 store reviews counted
  • Ulta and Sephora shoppers
  • May 2011 to Sep 2026

Updated . How we count

Does it hold thick brows? What buyers said
  1. Patrick Ta Major Brow Shaping Wax 27 said either way
  2. Benefit Gimme Brow+ Gel 31 said either way
  3. Anastasia Beverly Hills Flexible Hold Tinted Brow Gel 26 said either way
  4. Anastasia Beverly Hills Brow Freeze Gel 14 said either way
  5. Anastasia Beverly Hills Clear Brow Gel 25 said either way
  6. Benefit Fluff Up Brow Wax 9 said either way
  7. Benefit 24-HR Brow Setter 39 said either way

Share of reviewers who stated an outcome for hold on thick brows. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Best record Patrick Ta Major Brow Shaping Wax 27 of 27 say it holds thick brows in place See it at Sephora
Best pick on Amazon Anastasia Beverly Hills Flexible Hold Tinted Brow Gel 25 of 26 say it holds thick brows in place Check price on Amazon
What stands out

Both tinted gels sit right behind the leader, and 62% and 67% of their reviews also like the tint, so you get color and hold in one step.

The ranking, product by product

Praise and complaints are the points buyers repeat most, shown as a share of each product's counted store reviews.

1

Patrick Ta

Major Brow Shaping Wax

Best for a firm wax hold

27/27 say it holds thick brows in place

Everyone who weighed in said it holds, including 15 of 15 with combination skin and 5 of 5 with dry skin. 27% call it easy to apply.

What buyers praise

  • Easy to apply 27%
  • No flaking or white residue 17%
  • Gives a laminated, brushed-up look 13%
  • Tints or fills sparse brows 10%
  • Natural, soft finish 10%

What buyers complain about

  • Stiff, crunchy or sticky 7%
  • Messy wand or packaging 7%
Where buyers said it
  • Sephora 27 of 27
By skin type (Sephora reviewers)
  • Combination15 of 15
  • Dry5 of 5
  • Normal5 of 5
By skin tone (Sephora reviewers)
  • Fair to light16 of 16
  • Light-medium to medium7 of 7
  • Medium-tan to tan4 of 4
See it at Sephora

Share of 30 store reviews that mention each point. A full bar is 50%.

2

Benefit

Gimme Brow+ Gel

Best for hold plus tint

30/31 say it holds thick brows in place

76% praise the hold and 62% like the tint. It scores 24 of 25 at Sephora.

What buyers praise

  • Tints or fills sparse brows 62%
  • Easy to apply 22%
  • Natural, soft finish 19%

What buyers complain about

  • Too expensive 5%
  • Clumpy or too much product 5%
Where buyers said it
  • Ulta 6 of 6
  • Sephora 24 of 25
By skin tone (Sephora reviewers)
  • Fair to light8 of 9
  • Light-medium to medium8 of 8
See it at Ulta

Share of 37 store reviews that mention each point. A full bar is 50%.

3

Anastasia Beverly Hills

Flexible Hold Tinted Brow Gel

Best for a natural tinted look

25/26 say it holds thick brows in place

77% praise the hold, 67% like the tint and 33% call the finish natural. 10% mention clumping.

What buyers praise

  • Tints or fills sparse brows 67%
  • Natural, soft finish 33%
  • Easy to apply 10%
  • No flaking or white residue 7%

What buyers complain about

  • Clumpy or too much product 10%
  • Messy wand or packaging 7%
Where buyers said it
  • Sephora 25 of 26
By skin tone (Sephora reviewers)
  • Fair to light12 of 13
  • Light-medium to medium3 of 3
By age (reviewers who gave one)
  • Under 408 of 9
  • 40 and over5 of 5
4

Anastasia Beverly Hills

Brow Freeze Gel

Best for extreme hold

14/14 say it holds thick brows in place

Strong hold is the point: 14 of 14 said it holds, and 27% call out a strong hold for thick brows. The sample is small, and it does less well on our page about flaking.

What buyers praise

  • Easy to apply 20%
  • No flaking or white residue 20%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Sephora 14 of 14
By skin type (Sephora reviewers)
  • Combination9 of 9
  • Oily3 of 3
5

Anastasia Beverly Hills

Clear Brow Gel

23/25 say it holds thick brows in place

A medium-hold gel. 90% praise the hold, but 20% find it stiff or crunchy and 13% say brows don't stay put.

What buyers praise

  • No flaking or white residue 13%
  • Natural, soft finish 10%
  • Easy to apply 7%

What buyers complain about

  • Stiff, crunchy or sticky 20%
  • Too expensive 10%
Where buyers said it
  • Sephora 23 of 25
By skin type (Sephora reviewers)
  • Combination14 of 14
  • Dry5 of 5
  • Oily1 of 3
  • Normal3 of 3
By skin tone (Sephora reviewers)
  • Fair to light11 of 12
  • Light-medium to medium8 of 9
  • Medium-tan to tan3 of 3
6

Benefit

Fluff Up Brow Wax

9/9 say it holds thick brows in place

A small group of reviewers, all positive: 9 of 9 said it holds thick brows. 73% praise the hold, though 27% mention flaking.

What buyers praise

  • No flaking or white residue 27%
  • Easy to apply 18%

What buyers complain about

  • Flakes or leaves white residue 27%
Where buyers said it
  • Sephora 9 of 9
See it at Sephora

Share of 11 store reviews that mention each point. A full bar is 50%.

7

Benefit

24-HR Brow Setter

34/39 say it holds thick brows in place

The most reviewers weighed in on this gel, 39 in all. It has the weakest record here, though 34 of 39 is still a good result. 81% praise the hold, while 13% say brows drop and 9% find it stiff.

What buyers praise

  • No flaking or white residue 26%
  • Natural, soft finish 15%
  • Gives a laminated, brushed-up look 9%
  • Easy to apply 9%
  • Product lasts a long time 4%

What buyers complain about

  • Stiff, crunchy or sticky 9%
  • Too expensive 8%
  • Flakes or leaves white residue 6%
Where buyers said it
  • Ulta 14 of 17
  • Sephora 20 of 22
By skin type (Sephora reviewers)
  • Combination14 of 15
  • Normal3 of 4
By skin tone (Sephora reviewers)
  • Fair to light15 of 17
  • Light-medium to medium3 of 3
See it at Ulta

Share of 53 store reviews that mention each point. A full bar is 50%.

Where these numbers come from

The 7 products ranked here carry 46,429 reviews at Ulta and Sephora. We searched them for hold on thick brows and read the newest matching reviews, up to 30 per product and store, posted between May 2011 and Sep 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.

Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that Amazon sells from the brand and that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else links to the store page, unpaid.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts and link to the product pages, never the reviews themselves.

Read the full method

Product pages we read

  1. Patrick Ta Major Brow Shaping Wax Sephora (30 reviews counted)
  2. Benefit Gimme Brow+ Gel Ulta, Sephora (37 reviews counted)
  3. Anastasia Beverly Hills Flexible Hold Tinted Brow Gel Sephora (30 reviews counted)
  4. Anastasia Beverly Hills Brow Freeze Gel Sephora (15 reviews counted)
  5. Anastasia Beverly Hills Clear Brow Gel Ulta, Sephora (30 reviews counted)
  6. Benefit Fluff Up Brow Wax Sephora (11 reviews counted)
  7. Benefit 24-HR Brow Setter Ulta, Sephora (53 reviews counted)

People asking about it on Reddit

  1. Recommendations for a brow gel that actually keeps unruly brows in place all day after being brushed? r/beauty, Aug 2022, 14 comments
  2. What clear brow gel would you recommend for ppl with thick brows? r/MakeupAddiction, May 2023, 14 comments
  3. Brow gel for thick brows?! r/Sephora, Dec 2024, 9 comments

Questions buyers ask

Which brow gel holds thick, unruly brows?

Patrick Ta Major Brow Shaping Wax leads at 27 of 27, followed by Benefit Gimme Brow+ Gel at 30 of 31.

Is there a brow gel for thick brows sold on Amazon?

Anastasia Beverly Hills Flexible Hold Tinted Brow Gel is the best pick sold on Amazon at 25 of 26. Anastasia Beverly Hills Brow Freeze Gel and Anastasia Beverly Hills Clear Brow Gel are also sold there, at 14 of 14 and 23 of 25.

Does the Benefit 24-HR Brow Setter hold thick brows?

Mostly. 34 of 39 said it does, and 81% praise the hold, but 13% say brows drop.

Do brow gels for thick brows flake?

Some do. 27% of Benefit Fluff Up Brow Wax reviews and 6% of Benefit 24-HR Brow Setter reviews mention flaking. If that worries you, see our page on brow gels that don't flake.

Related problems

Brow gel Brow gel that holds all day Top pick: Benefit 24-Hour Brow Setter Clear Gel 313 buyer reports Brow gel Brow gel that doesn't flake Top pick: Anastasia Beverly Hills Clear Brow Gel 217 buyer reports Brow pencil Brow pencil for sparse brows Top pick: IT Cosmetics Brow Power Pencil 181 buyer reports

HiveTried earns a commission when you buy through "Check price on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.