Full coverage concealer

NYX Bare With Me Serum Concealer has the best record for full coverage: 29 of 31 reviewers said it covered what they wanted covered. The gaps are small, since every concealer here lands between 77% and 94%, so creasing, cakey finish, dryness and shade match tell them apart better than coverage does. Maybelline Instant Age Rewind Eraser has the weakest record here at 24 of 31, with 23% of its reviews saying the coverage isn't enough.

  • 296 store reviews counted
  • Target shoppers
  • Jul 2018 to Sep 2026

Updated . How we count

Did it give full coverage? What reviewers said

Share of reviewers who stated an outcome for coverage. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

NYX Bare With Me Serum Concealer Best record NYX Bare With Me Serum Concealer 29 of 31 say it covered dark circles, spots or blemishes the way they wanted See price & reviews on Amazon
What stands out

Creasing is where the field splits: 13% of COVERGIRL reviews, 12% of L'Oréal Paris reviews and 10% of e.l.f. reviews mention it, while 22% of NYX reviews say it doesn't crease.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1 NYX Bare With Me Serum Concealer

NYX

Bare With Me Serum Concealer

Best for doesn't look dry

29/31 say it covered dark circles, spots or blemishes the way they wanted

29 of 31 reviewers said it covered what they wanted covered, the highest share here. The finish gets praise too, with 22% saying it doesn't look dry and 22% saying it doesn't crease. 8% say the coverage isn't enough and 5% say it shows fine lines.

What buyers praise

  • Doesn't look dry 23%
  • Doesn't crease 23%
  • Easy to blend 18%
  • Natural, skin-like finish 18%
  • Lasts all day 13%

What buyers complain about

  • Dry, shows fine lines 5%
Where buyers said it
  • Target 29 of 31
  • Brand site 7 of 7 shown, not counted
2 e.l.f. Hydrating Camo Concealer

e.l.f.

Hydrating Camo Concealer

Best for good value

31/34 say it covered dark circles, spots or blemishes the way they wanted

Reviewers like what they get for the price: 22% call it good value and 20% say it lasts all day. 31 of 34 said it covered what they wanted, and the brand's own site agrees at 10 of 10, which we show but don't count. Shade is the catch. 12% say it was hard to find a shade, though 15% matched easily, and 10% say it creases.

What buyers praise

  • Good value 23%
  • Lasts all day 20%
  • Easy shade match 15%
  • Doesn't look dry 8%
  • Easy to blend 5%

What buyers complain about

  • Hard to find a shade 13%
  • Creases 10%
  • Looks cakey 5%
  • Dry, shows fine lines 5%
  • Separates or wears off 5%
Where buyers said it
  • Target 31 of 34
  • Brand site 10 of 10 shown, not counted
3 Too Faced Born This Way Super Coverage Concealer

Too Faced

Born This Way Super Coverage Concealer

Best for lasts all day

14/15 say it covered dark circles, spots or blemishes the way they wanted

The share is high at 14 of 15, but a smaller group weighed in, so the record is thinner than the others. 26% say it lasts all day. 11% say it was hard to find a shade and 11% say it oxidized or turned grey.

What buyers praise

  • Lasts all day 26%
  • Easy to blend 16%

What buyers complain about

  • Hard to find a shade 11%
  • Oxidizes or turns grey 11%
Where buyers said it
  • Target 14 of 15
  • Brand site 7 of 7 shown, not counted
4 COVERGIRL TruBlend Undercover Concealer

COVERGIRL

TruBlend Undercover Concealer

19/21 say it covered dark circles, spots or blemishes the way they wanted

Coverage is the draw: 19 of 21 reviewers said it covered what they wanted, and 13% call it good value. The complaints come after application. 13% say it settles into fine lines, 13% say it creases and 9% had trouble finding a shade.

What buyers praise

  • Good value 13%
  • Natural, skin-like finish 9%
  • Easy to blend 9%

What buyers complain about

  • Settles into fine lines 13%
  • Creases 13%
  • Hard to find a shade 9%
Where buyers said it
  • Target 19 of 21
  • Brand site 9 of 9 shown, not counted
5 L'Oréal Paris Infallible Full Wear Concealer

L'Oréal Paris

Infallible Full Wear Concealer

32/37 say it covered dark circles, spots or blemishes the way they wanted

More reviewers weighed in on this one than on any other concealer here (37), and 32 of 37 said it covered what they wanted. 22% say it lasts all day. Complaints split three ways, with 12% saying the coverage isn't enough, 12% saying it creases and 10% saying it looks cakey.

What buyers praise

  • Lasts all day 23%
  • Easy to blend 13%
  • Doesn't crease 10%
  • Easy shade match 8%
  • Natural, skin-like finish 8%

What buyers complain about

  • Creases 13%
  • Looks cakey 10%
  • Hard to find a shade 5%
  • Dry, shows fine lines 5%
Where buyers said it
  • Target 32 of 37
  • Brand site 7 of 7 shown, not counted
6 Revlon PhotoReady Concealer

Revlon

PhotoReady Concealer

Best for blends easily

19/23 say it covered dark circles, spots or blemishes the way they wanted

Reviewers call it easy to blend, at 22%, and 17% say it brightens. 13% say it doesn't crease. 19 of 23 said it covered what they wanted, and the main complaint is coverage that felt too sheer, at 17%.

What buyers praise

  • Easy to blend 22%
  • Brightens 17%
  • Natural, skin-like finish 13%
  • Lasts all day 13%
  • Good value 13%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Target 19 of 23
  • Brand site 10 of 10 shown, not counted
7 Maybelline Instant Age Rewind Eraser

Maybelline

Instant Age Rewind Eraser

Best for easy shade match

24/31 say it covered dark circles, spots or blemishes the way they wanted

Shade match gets the praise, with 26% saying it was easy to match and 16% saying it blends easily. Coverage is where it slips. 23% of its reviews say it isn't enough, which gives it the weakest record here at 24 of 31. Its listing sells it as medium to full coverage.

What buyers praise

  • Easy shade match 26%
  • Easy to blend 16%
  • Natural, skin-like finish 6%
  • Lasts all day 6%
  • Doesn't crease 6%

What buyers complain about

  • Creases 6%
Where buyers said it
  • Target 24 of 31
  • Brand site 6 of 7 shown, not counted

Where these numbers come from

The 7 products ranked here carry 20,054 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about coverage, and counted up to 40 per product, posted between Jul 2018 and Sep 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (1 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. NYX Bare With Me Serum Concealer Target (40 reviews counted)
  2. e.l.f. Hydrating Camo Concealer Target (40 reviews counted)
  3. Too Faced Born This Way Super Coverage Concealer Target (19 reviews counted)
  4. COVERGIRL TruBlend Undercover Concealer Target (23 reviews counted)
  5. L'Oréal Paris Infallible Full Wear Concealer Target (40 reviews counted)
  6. Revlon PhotoReady Concealer Target (23 reviews counted)
  7. Maybelline Instant Age Rewind Eraser Target (31 reviews counted)

Questions buyers ask

Which concealer gives full coverage?

NYX Bare With Me Serum Concealer has the best record (29 of 31), followed by e.l.f. Hydrating Camo Concealer (31 of 34) and COVERGIRL TruBlend Undercover Concealer (19 of 21). The gaps are small, and Too Faced Born This Way Super Coverage Concealer is close behind at 14 of 15 from a smaller group of reviewers.

Which full coverage concealer creases less?

Reviewers praise NYX Bare With Me Serum Concealer for not creasing, at 22% of its reviews. Creasing complaints show up for COVERGIRL TruBlend Undercover Concealer (13%), L'Oréal Paris Infallible Full Wear Concealer (12%) and e.l.f. Hydrating Camo Concealer (10%).

Is shade match a problem with full coverage concealers?

It depends on the product. 12% of e.l.f. reviews, 11% of Too Faced reviews and 9% of COVERGIRL reviews say it was hard to find a shade. Maybelline Instant Age Rewind Eraser goes the other way, with 26% saying the match was easy.

Why does my full coverage concealer look sheer?

Coverage depends on the shade match and how much you apply, so test the shade in daylight before you commit. Not enough coverage was a complaint in 23% of Maybelline Instant Age Rewind Eraser reviews and 17% of Revlon PhotoReady Concealer reviews.

HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.