Shu Uemura Ultimate Reset Hair Mask has the best record for bleached hair: 26 of 26 shoppers said it left their hair softer, smoother and more manageable. Pureology Hydrate Hair Mask follows at 27 of 28, and OUAI Treatment Mask and Amika Soulfood Nourishing Mask come next at 42 of 47 and 21 of 23. Each record counts just shoppers who said they have bleached, lightened or highlighted hair.
Updated . How we count
Share of reviewers who stated an outcome for bleached hair. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.
Best record Shu Uemura Ultimate Reset Hair Mask 26 of 26 say it left their hair softer, smoother and more manageable See price & reviews on Amazon Six of the seven masks sit between 83% and 100%, and the Briogeo mask is the exception at 66%.
Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.
Shu Uemura
Best for a nice scent
Scent is the standout, liked in 50% of its 30 reviews, and 17% say it works on curly hair, though 20% call it too expensive.
Pureology
Shoppers like the scent in 34% of its 32 reviews, and 12% call it good value.
No repeated complaints yet.
OUAI
Best for adding shine
Shine gets credit in 22% of its 54 reviews, and others say it feels light on fine hair (19%) or works on thick hair (9%).
No repeated complaints yet.
Amika
Reviews first posted on Amika's own site were more positive, at 14 of 14, and we show them but don't count them. Among the reviews we count, 12% call it good value and 6% call it too expensive.
Pureology
A nice scent comes up in 37% of its 30 reviews, and 13% say it adds shine.
Amika
Just 12 shoppers stated a result for this mask, so its record rests on a small group. Of its 13 reviews, 23% say it works on curly hair and 15% say it is fine on wavy hair.
No repeated complaints yet.
Briogeo
Its 12 misses mostly said the mask made no difference, and some said it left their hair drier. Among its 56 reviews, 7% say it adds shine, while 11% call it too expensive.
The 7 products ranked here carry 21,541 reviews at Ulta and Sephora. We searched them for bleached hair and read the newest matching reviews, up to 40 per product and store, posted between Jan 2021 and Oct 2026.
A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.
Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.
Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.
Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.
Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.
An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.
Shu Uemura Ultimate Reset Hair Mask has the best record (26 of 26), followed by Pureology Hydrate Hair Mask (27 of 28), OUAI Treatment Mask (42 of 47) and Amika Soulfood Nourishing Mask (21 of 23). Next come Pureology Strength Cure Treatment Mask (21 of 24) and Amika Hydro Rush Moisture Mask (10 of 12). Briogeo Don't Despair, Repair Mask ends the ranking at 23 of 35. The ranking weighs how many shoppers stated a result, so OUAI Treatment Mask sits just above Amika Soulfood Nourishing Mask even though the OUAI mask has the lower share, at 89% against 91%.
Mostly yes: 42 of 47 shoppers with bleached hair said it left their hair softer, smoother and more manageable. More shoppers with bleached hair stated a result for it than for any other mask here, and it ranks third.
The second number in each card's record is the group size. Groups run from 12 shoppers for Amika Hydro Rush Moisture Mask to 47 for OUAI Treatment Mask, and the leader, Shu Uemura Ultimate Reset Hair Mask, has 26. Group size is already built into the order, so a card's rank reflects both its share and how many shoppers stand behind it.
Every mask here except OUAI Treatment Mask is sold on Amazon by the brand or Amazon itself. OUAI Treatment Mask is sold there through third-party sellers, so check who the seller is. Shu Uemura Ultimate Reset Hair Mask, the leader, is also the best pick sold on Amazon.
HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.