Hair mask for damaged hair

Moroccanoil Intense Hydrating Mask has the best record for damaged hair: 28 of 28 reviewers said it left their hair healthier, softer or less broken, and none said it made little difference. Shu Uemura Ultimate Reset Hair Mask (14 of 14), L'Oréal Professionnel Absolut Repair Molecular Mask (10 of 10) and UNOVE Deep Damage Repair Hair Mask (10 of 10) also have clean records, though from fewer reviewers. OUAI Treatment Mask has a bigger crowd behind it, at 39 of 44.

  • 246 store reviews counted
  • Ulta and Sephora shoppers
  • Feb 2021 to Oct 2026

Updated . How we count

Does it help damaged hair? What buyers said
  1. Moroccanoil Intense Hydrating Mask 28 said either way
  2. Shu Uemura Ultimate Reset Hair Mask 14 said either way
  3. L'Oréal Professionnel Absolut Repair Molecular Mask 10 said either way
  4. UNOVE Deep Damage Repair Hair Mask 10 said either way
  5. OUAI Treatment Mask 44 said either way
  6. Amika Soulfood Nourishing Mask 29 said either way
  7. Briogeo Don't Despair, Repair Mask 47 said either way

Share of reviewers who stated an outcome for results on damaged hair. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Moroccanoil Intense Hydrating Mask Best record Moroccanoil Intense Hydrating Mask 28 of 28 say it left their damaged hair healthier or softer See price & reviews on Amazon
What stands out

Softness is the praise that comes up across the list, in 50% of Moroccanoil Intense Hydrating Mask reviews, 78% of UNOVE Deep Damage Repair Hair Mask reviews and 59% of Amika Soulfood Nourishing Mask reviews. When a mask falls short, the usual complaint is no difference, as in 11% of Briogeo Don't Despair, Repair Mask reviews.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1 Moroccanoil Intense Hydrating Mask

Moroccanoil

Intense Hydrating Mask

Best for soft, shiny hair

28/28 say it left their damaged hair healthier or softer

60% mention repairing damage, 50% say their hair feels soft and 30% mention shine. Nobody in the counted reviews said it made little difference. Counted reviews are all from Sephora.

What buyers praise

  • Soft hair 50%
  • Adds shine 30%
  • Nice scent 20%
  • Less breakage 7%
  • Detangles 7%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Sephora 28 of 28
By skin type (Sephora reviewers)
  • Combination14 of 14
  • Normal6 of 6
  • Dry4 of 4
  • Oily3 of 3
2 Shu Uemura Ultimate Reset Hair Mask

Shu Uemura

Ultimate Reset Hair Mask

Best for softness

14/14 say it left their damaged hair healthier or softer

65% say it leaves hair soft and 29% call it good value, though 24% call it too expensive. Counted reviews are all from Sephora.

What buyers praise

  • Soft hair 65%
  • Nice scent 29%
  • Good value 29%
  • Adds shine 18%
  • Detangles 12%

What buyers complain about

  • Too expensive 24%
Where buyers said it
  • Sephora 14 of 14
By skin type (Sephora reviewers)
  • Combination7 of 7
  • Dry4 of 4
By skin tone (Sephora reviewers)
  • Fair to light8 of 8
  • Light-medium to medium3 of 3
3 L'Oréal Professionnel Absolut Repair Molecular Mask

L'Oréal Professionnel

Absolut Repair Molecular Mask

10/10 say it left their damaged hair healthier or softer

Repair is the main praise, at 67%. 42% like the scent and 33% say hair feels soft. Sold at Sephora, where all the counted reviews come from.

What buyers praise

  • Nice scent 42%
  • Soft hair 33%
  • Adds shine 25%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Sephora 10 of 10
4 UNOVE Deep Damage Repair Hair Mask

UNOVE

Deep Damage Repair Hair Mask

Best for soft hair

10/10 say it left their damaged hair healthier or softer

Softness is the draw, at 78% of its reviews, with 28% mentioning repair and 28% shine. 11% say it feels greasy or heavy. Counted reviews are all from Sephora.

What buyers praise

  • Soft hair 78%
  • Adds shine 28%
  • Nice scent 28%

What buyers complain about

  • Greasy or heavy 11%
Where buyers said it
  • Sephora 10 of 10
5 OUAI Treatment Mask

OUAI

Treatment Mask

Best for fine to medium hair

39/44 say it left their damaged hair healthier or softer

It holds up at both stores, with 17 of 19 at Ulta and 22 of 25 at Sephora. 46% say hair feels soft, 44% mention repair and 40% like the scent. 8% say it made no difference.

What buyers praise

  • Soft hair 46%
  • Nice scent 40%
  • Adds shine 25%
  • Less breakage 10%
  • Detangles 4%

What buyers complain about

  • Left hair dry 6%
  • Too expensive 4%
Where buyers said it
  • Ulta 17 of 19
  • Sephora 22 of 25
  • Brand site 1 of 1 shown, not counted
By skin type (Sephora reviewers)
  • Combination15 of 18
  • Normal3 of 3
By skin tone (Sephora reviewers)
  • Fair to light11 of 14
  • Light-medium to medium6 of 6
See price & reviews on Amazon

Share of 52 store reviews that mention each point. A full bar is 50%.

6 Amika Soulfood Nourishing Mask

Amika

Soulfood Nourishing Mask

25/29 say it left their damaged hair healthier or softer

Softness is the main praise, at 59%, with 41% mentioning repair. 12% say it did nothing for them and 6% call it too expensive. On Amika's own site, 28 of 28 say it works, which we show but don't count.

What buyers praise

  • Soft hair 59%
  • Nice scent 22%
  • Adds shine 13%
  • Good value 9%

What buyers complain about

  • Too expensive 6%
Where buyers said it
  • Ulta 2 of 2
  • Sephora 23 of 27
  • Brand site 28 of 28 shown, not counted
By skin type (Sephora reviewers)
  • Combination5 of 6
  • Dry5 of 5
  • Normal4 of 4
  • Oily3 of 4
By skin tone (Sephora reviewers)
  • Fair to light8 of 9
  • Light-medium to medium6 of 6
7 Briogeo Don't Despair, Repair Mask

Briogeo

Don't Despair, Repair Mask

38/47 say it left their damaged hair healthier or softer

More reviewers weighed in on it than on any other mask here. 34% mention repair, 28% say it makes hair soft and 9% call it good value. Even its record, the weakest here, is 38 of 47, and the main complaint is no difference, at 11%.

What buyers praise

  • Soft hair 28%
  • Good value 9%
  • Adds shine 6%
  • Less breakage 6%
  • Nice scent 6%

What buyers complain about

  • Left hair dry 4%
Where buyers said it
  • Ulta 18 of 22
  • Sephora 20 of 25
  • Brand site 3 of 4 shown, not counted
By skin type (Sephora reviewers)
  • Combination11 of 12
  • Normal5 of 6
  • Dry3 of 5
By skin tone (Sephora reviewers)
  • Fair to light7 of 10
  • Light-medium to medium8 of 8

Where these numbers come from

The 7 products ranked here carry 20,584 reviews at Ulta and Sephora. We searched them for results on damaged hair and read the newest matching reviews, up to 30 per product and store, posted between Feb 2021 and Oct 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.

Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. Moroccanoil Intense Hydrating Mask Ulta and Sephora (30 reviews counted)
  2. Shu Uemura Ultimate Reset Hair Mask Sephora (17 reviews counted)
  3. L'Oréal Professionnel Absolut Repair Molecular Mask Sephora (12 reviews counted)
  4. UNOVE Deep Damage Repair Hair Mask Sephora (18 reviews counted)
  5. OUAI Treatment Mask Ulta and Sephora (52 reviews counted)
  6. Amika Soulfood Nourishing Mask Ulta and Sephora (32 reviews counted)
  7. Briogeo Don't Despair, Repair Mask Ulta and Sephora (53 reviews counted)

People asking about it on Reddit

  1. Can anyone recommend a good hair mask for dry/damaged hair? r/beauty, Sep 2024, 48 comments
  2. Best hair mask/conditioner for bleached or damaged hair? r/Sephora, Dec 2023, 29 comments
  3. Hair mask recommendations for dry/damaged hair? r/Sephora, Aug 2024, 22 comments

Questions buyers ask

Which hair mask works for damaged hair?

In these reviews, Moroccanoil Intense Hydrating Mask comes first at 28 of 28, followed by Shu Uemura Ultimate Reset Hair Mask at 14 of 14, L'Oréal Professionnel Absolut Repair Molecular Mask at 10 of 10 and UNOVE Deep Damage Repair Hair Mask at 10 of 10.

Does a hair mask work on bleached or dry hair?

Reviewers with damaged, bleached or dry hair are counted here, and every mask on this page has 81% or more saying it made a difference. We can't split bleached hair out from the rest, so read the praise themes for each mask.

Is Moroccanoil Intense Hydrating Mask good for damaged hair?

28 of 28 reviewers said it left their hair healthier, softer or less broken. 50% mention softness and 30% shine. It is sold on Amazon through the brand.

Is OUAI Treatment Mask worth it for damaged hair?

39 of 44 reviewers said it made a difference, at both Ulta (17 of 19) and Sephora (22 of 25). 40% like the scent, and 4% call it too expensive.

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HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.