Pureology Nanoworks Gold Hydrating Shampoo has the best record: 8 of 8 reviewers said it kept their color from fading or going brassy, but that is a small group because many reviews talk about scent and softness and say nothing about color. Redken Color Extend Magnetics Shampoo follows at 11 of 12 with more reviewers behind it. Most reviewers weighed in on OUAI Detox Clarifying Shampoo, and it has the weakest record here at 8 of 18.
Updated . How we count
Share of reviewers who stated an outcome for color fading. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.
Best record Pureology Nanoworks Gold Hydrating Shampoo 8 of 8 say it keeps their color See price & reviews on Amazon Pureology holds two of the five spots. OUAI Detox Clarifying Shampoo reads very differently by store: 4 of 5 at Ulta against 4 of 13 at Sephora.
Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.
Pureology
Sold at Sephora. Reviewers talk about the scent (50%) and softness (37%) more than color, which is why the record rests on 8 reviewers. 13% say it is too expensive.
Redken
Ranked from Ulta reviews alone. 17% like the scent, and 10% say hair gets greasy fast.
Pureology
Just 9 of its 52 reviews said anything about color, so the record is thin. 56% like the scent and 31% say it leaves hair soft. 8% say it costs too much.
Biolage
Ranked from Ulta reviews alone. 4 of 11 said their color faded. 17% say it leaves hair soft and 14% like the scent.
OUAI
Has the weakest record here at 8 of 18. 12% say it feels drying or stripping, though 35% like the scent and 9% call it good value.
The 5 products ranked here carry 20,563 reviews at Ulta and Sephora. We searched them for color fading and read the newest matching reviews, up to 30 per product and store, posted between Nov 2019 and Aug 2026.
A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.
Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.
Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.
Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.
Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.
An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.
Pureology Nanoworks Gold Hydrating Shampoo leads at 8 of 8, and Redken Color Extend Magnetics Shampoo follows at 11 of 12. Both rest on small groups, since many reviews skip the subject of color.
11 of 12 said it does. It is ranked on Ulta reviews, and 10% say hair gets greasy fast.
Partly. 7 of 11 said it does, and 4 of 11 said their color faded. 17% say it leaves hair soft.
Reviewers are divided. It has the weakest record here at 8 of 18, and the store matters: 4 of 5 at Ulta against 4 of 13 at Sephora. 12% also say it feels drying or stripping.
HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.