Liquid lipstick that doesn't dry your lips

Maybelline Super Stay Vinyl Ink has the best record for comfort: 18 of 25 shoppers said it felt comfortable and didn't dry their lips, and it is the one lipstick here with a good record, since none of the other five gets past half. L'Oréal Paris Infallible Matte Resistance has the weakest record here at 3 of 9. Shoppers tend to write about dryness when it happens to them, so read these shares as a guide, and even the leader has 7 shoppers who said it dried, tightened or cracked their lips.

  • 184 store reviews counted
  • Target shoppers
  • Sep 2017 to Sep 2026

Updated . How we count

Did it feel comfortable? What shoppers said
  1. Maybelline Super Stay Vinyl Ink 25 said either way
  2. NYX Professional Makeup Lip Lingerie XXL 28 said either way
  3. Maybelline Super Stay Matte Ink 10 said either way
  4. NYX Professional Makeup Shine Loud 19 said either way
  5. Maybelline Super Stay 24 2-Step 12 said either way
  6. L'Oréal Paris Infallible Matte Resistance 9 said either way

Share of reviewers who stated an outcome for dryness. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Maybelline Super Stay Vinyl Ink Best record Maybelline Super Stay Vinyl Ink 18 of 25 say it felt comfortable and didn't dry their lips See price & reviews on Amazon
What stands out

Cracking and dryness are the complaints that keep coming up: 30% of Lip Lingerie XXL reviews mention cracking and 25% dryness, and 33% of Shine Loud reviews call it drying. The order is very different on the transfer ranking, where Vinyl Ink sits fifth of six.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1 Maybelline Super Stay Vinyl Ink

Maybelline

Super Stay Vinyl Ink

Best for comfortable wear

18/25 say it felt comfortable and didn't dry their lips

18 of 25 shoppers said it felt comfortable and didn't dry their lips, and 7 said it did, so the record is good but not spotless, with 26% of its reviews mentioning dryness and 10% cracking. Wear time is the main praise at 56%, and 13% of its reviews mention transfer.

What buyers praise

  • Lasts all day 56%
  • Doesn't transfer 18%
  • Doesn't crack or flake 8%
  • Opaque in one coat 5%

What buyers complain about

  • Transfers 13%
  • Cracks or flakes 10%
Where buyers said it
  • Target 18 of 25
  • Brand site 0 of 3 shown, not counted
2

NYX Professional Makeup

Lip Lingerie XXL

13/28 say it felt comfortable and didn't dry their lips

More reviewers weighed in on this one than on any other here (28), and the result is split, with 13 of 28 saying it felt comfortable and 15 saying it dried, tightened or cracked their lips. Cracking comes up in 30% of its reviews and dryness in 25%, though the brand's own site is kinder at 5 of 6, which we show but don't count.

What buyers praise

  • Lasts all day 38%
  • Doesn't transfer 13%
  • Doesn't crack or flake 8%

What buyers complain about

  • Cracks or flakes 30%
  • Wears off patchy 8%
  • Transfers 8%
  • Crumbles when eating 5%
Where buyers said it
  • Target 13 of 28
  • Brand site 5 of 6 shown, not counted

Share of 40 store reviews that mention each point. A full bar is 50%.

3

Maybelline

Super Stay Matte Ink

5/10 say it felt comfortable and didn't dry their lips

A small group weighed in (10) and it split evenly at 5 of 10, so treat the record as thin. 21% of its reviews mention dryness, while 58% praise the wear time.

What buyers praise

  • Lasts all day 58%
  • Great shades 21%
  • Doesn't crack or flake 8%
  • Doesn't transfer 8%

What buyers complain about

  • Cracks or flakes 13%
  • Crumbles when eating 8%
  • Transfers 8%
Where buyers said it
  • Target 5 of 10
  • Brand site 1 of 4 shown, not counted

Share of 24 store reviews that mention each point. A full bar is 50%.

4

NYX Professional Makeup

Shine Loud

8/19 say it felt comfortable and didn't dry their lips

Dryness is the main complaint, in 33% of its reviews, with 19% also mentioning cracking, and 8 of 19 shoppers said it felt comfortable. Wear time still wins praise at 61%, and the brand's own site is kinder at 4 of 6, which we show but don't count.

What buyers praise

  • Lasts all day 61%
  • Doesn't transfer 14%
  • Opaque in one coat 11%
  • Good value 6%
  • Great shades 6%

What buyers complain about

  • Cracks or flakes 19%
Where buyers said it
  • Target 8 of 19
  • Brand site 4 of 6 shown, not counted

Share of 36 store reviews that mention each point. A full bar is 50%.

5

Maybelline

Super Stay 24 2-Step

5/12 say it felt comfortable and didn't dry their lips

A small group weighed in (12) and 5 of 12 said this two-step set felt comfortable, with 24% of its reviews mentioning cracking and 24% dryness. The brand's own site is much kinder at 6 of 7, which we show but don't count, and 48% of reviews praise the wear time.

What buyers praise

  • Lasts all day 48%
  • Great shades 14%
  • Doesn't transfer 10%
  • Good value 7%

What buyers complain about

  • Cracks or flakes 24%
Where buyers said it
  • Target 5 of 12
  • Brand site 6 of 7 shown, not counted

Share of 29 store reviews that mention each point. A full bar is 50%.

6

L'Oréal Paris

Infallible Matte Resistance

3/9 say it felt comfortable and didn't dry their lips

A small group weighed in (9) and it has the weakest record here at 3 of 9, with 38% of its reviews mentioning dryness and 25% cracking. Shades are the praise at 44%, and the brand's own site is kinder at 4 of 5, which we show but don't count.

What buyers praise

  • Lasts all day 44%
  • Great shades 44%

What buyers complain about

  • Cracks or flakes 25%
  • Transfers 19%
  • Wears off patchy 13%
Where buyers said it
  • Target 3 of 9
  • Brand site 4 of 5 shown, not counted

Share of 16 store reviews that mention each point. A full bar is 50%.

Where these numbers come from

The 6 products ranked here carry 38,983 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about dryness, and counted up to 40 per product, posted between Sep 2017 and Sep 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (1 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. Maybelline Super Stay Vinyl Ink Target (39 reviews counted)
  2. NYX Professional Makeup Lip Lingerie XXL Target (40 reviews counted)
  3. Maybelline Super Stay Matte Ink Target (24 reviews counted)
  4. NYX Professional Makeup Shine Loud Target (36 reviews counted)
  5. Maybelline Super Stay 24 2-Step Target (29 reviews counted)
  6. L'Oréal Paris Infallible Matte Resistance Target (16 reviews counted)

Questions buyers ask

Which liquid lipstick doesn't dry out your lips?

Maybelline Super Stay Vinyl Ink has the best record (18 of 25), and it is the one lipstick here with a good record. The next closest are NYX Professional Makeup Lip Lingerie XXL at 13 of 28 and Maybelline Super Stay Matte Ink at 5 of 10.

How do you decide whether a liquid lipstick is comfortable?

We counted a lipstick as working when a shopper said it felt comfortable and didn't dry out their lips. It counts as not working when a shopper said it dried out their lips, felt tight or made their lips crack or peel. Reviews that didn't say either way are left out of that tally. Wear time, shade and transfer show up as themes, not as the result.

What do shoppers do when a liquid lipstick feels drying?

Shoppers who found a formula drying often mentioned wearing a lip balm underneath or a gloss layered over it, as some described. That is what some shoppers reported, not a promise. The counts on this page come from reviews that said how the lipstick felt.

Is NYX Professional Makeup Lip Lingerie XXL drying?

Reviews are split: 13 of 28 shoppers said it felt comfortable and 15 said it dried, tightened or cracked their lips. 30% of its reviews mention cracking and 25% dryness.

Related problems

Liquid lipstick Liquid lipstick that doesn't transfer Top pick: NYX Professional Makeup Shine Loud 217 buyer reports Liquid lipstick Liquid lipstick that doesn't crack Top pick: Fenty Beauty Stunna Lip Paint 259 buyer reports Lipstick Lipstick that isn't drying Top pick: NARS Audacious Lipstick 583 buyer reports Lip oil Lip oil for dry lips Top pick: e.l.f. Glow Reviver Lip Oil 247 buyer reports

HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.