Liquid lipstick that doesn't transfer

NYX Professional Makeup Shine Loud has the best record for staying put: 20 of 21 shoppers said it didn't transfer onto cups, masks or people once set. Maybelline Super Stay Matte Ink comes next at 21 of 24, then NYX Professional Makeup Lip Lingerie XXL at 22 of 28, while L'Oréal Paris Infallible Matte Resistance has the weakest record here at 5 of 11. The order changes a lot on the comfort ranking, where Maybelline Super Stay Vinyl Ink, fifth here at 17 of 24, is the one lipstick with a good record.

  • 217 store reviews counted
  • Target shoppers
  • Apr 2018 to Oct 2026

Updated . How we count

Did it stay put once set? What shoppers said

Share of reviewers who stated an outcome for transfer. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

NYX Professional Makeup Shine Loud Best record NYX Professional Makeup Shine Loud 20 of 21 say it stayed put once set See price & reviews on Amazon
What stands out

Wear time is praised across the board, and transfer is what separates these lipsticks: 21% of Vinyl Ink reviews and 30% of L'Oréal reviews mention it, against 10% of Matte Ink reviews. Each lipstick rests on a small group of reviewers, so a few reviews can shift the order.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1 NYX Professional Makeup Shine Loud

NYX Professional Makeup

Shine Loud

Best for staying put

20/21 say it stayed put once set

20 of 21 shoppers said it stayed put once set, and 72% of its reviews praise the wear time. It's the high-shine formula here, 10% of its reviews mention dryness, and a smaller group weighed in than for NYX Professional Makeup Lip Lingerie XXL.

What buyers praise

  • Lasts all day 73%
  • Great shades 18%
  • Comfortable 15%
  • Good value 10%
  • Opaque in one coat 8%

What buyers complain about

  • Drying 10%
  • Cracks or flakes 5%
Where buyers said it
  • Target 20 of 21
  • Brand site 4 of 4 shown, not counted
2 Maybelline Super Stay Matte Ink

Maybelline

Super Stay Matte Ink

Best for lasting all day

21/24 say it stayed put once set

Wear time is the headline, praised in 90% of its reviews, and 21% say it doesn't transfer. 21 of 24 shoppers said it stayed put, but reviews copied from the brand's site are much less kind at 2 of 7, which we show but don't count.

What buyers praise

  • Lasts all day 90%
  • Great shades 15%
  • Opaque in one coat 8%
  • Comfortable 5%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Target 21 of 24
  • Brand site 2 of 7 shown, not counted
3 NYX Professional Makeup Lip Lingerie XXL

NYX Professional Makeup

Lip Lingerie XXL

22/28 say it stayed put once set

More reviewers weighed in on this one than on any other here (28), and 22 of 28 said it stayed put, with 33% of its reviews saying it doesn't transfer. 10% say it transferred, and the brand's own site agrees it holds up at 7 of 7, which we show but don't count.

What buyers praise

  • Lasts all day 77%
  • Comfortable 28%
  • Great shades 10%
  • Opaque in one coat 10%
  • Doesn't crack or flake 5%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Target 22 of 28
  • Brand site 7 of 7 shown, not counted
4 Maybelline Super Stay 24 2-Step

Maybelline

Super Stay 24 2-Step

12/15 say it stayed put once set

A smaller group weighed in (15) and 12 of 15 said it stayed put, a result the brand's own site shares at 7 of 7, which we show but don't count. Complaints are scattered, with 8% mentioning a patchy fade, 8% dryness and 8% transfer.

What buyers praise

  • Lasts all day 78%
  • Great shades 18%
  • Comfortable 15%
  • Good value 10%

What buyers complain about

  • Wears off patchy 8%
  • Drying 8%
Where buyers said it
  • Target 12 of 15
  • Brand site 7 of 7 shown, not counted
5 Maybelline Super Stay Vinyl Ink

Maybelline

Super Stay Vinyl Ink

17/24 say it stayed put once set

Transfer is the complaint here: 21% of its reviews mention it, and 7 of 24 shoppers said it transferred. Still, 31% say it doesn't transfer, and 59% praise the wear time.

What buyers praise

  • Lasts all day 59%
  • Comfortable 13%
  • Great shades 10%
  • Opaque in one coat 8%

What buyers complain about

  • Drying 8%
  • Cracks or flakes 5%
Where buyers said it
  • Target 17 of 24
  • Brand site 3 of 7 shown, not counted
6

L'Oréal Paris

Infallible Matte Resistance

5/11 say it stayed put once set

A small group weighed in (11) and it has the weakest record here at 5 of 11, with 30% of its reviews mentioning transfer and 20% dryness. Wear time and shades still win praise, at 70% and 30%, but the brand's own site is no kinder at 3 of 8, which we show but don't count.

What buyers praise

  • Lasts all day 70%
  • Great shades 30%
  • Comfortable 20%

What buyers complain about

  • Drying 20%
  • Cracks or flakes 10%
  • Wears off patchy 10%
Where buyers said it
  • Target 5 of 11
  • Brand site 3 of 8 shown, not counted

Share of 20 store reviews that mention each point. A full bar is 50%.

Where these numbers come from

The 6 products ranked here carry 38,983 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about transfer, and counted up to 40 per product, posted between Apr 2018 and Oct 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. NYX Professional Makeup Shine Loud Target (40 reviews counted)
  2. Maybelline Super Stay Matte Ink Target (39 reviews counted)
  3. NYX Professional Makeup Lip Lingerie XXL Target (39 reviews counted)
  4. Maybelline Super Stay 24 2-Step Target (40 reviews counted)
  5. Maybelline Super Stay Vinyl Ink Target (39 reviews counted)
  6. L'Oréal Paris Infallible Matte Resistance Target (20 reviews counted)

Questions buyers ask

Which liquid lipstick doesn't transfer?

NYX Professional Makeup Shine Loud has the best record (20 of 21), followed by Maybelline Super Stay Matte Ink (21 of 24) and NYX Professional Makeup Lip Lingerie XXL (22 of 28). Each count is shoppers who said the lipstick stayed put on cups, masks, glasses or people once set.

How do you decide whether a liquid lipstick transfers?

We counted a lipstick as working when a shopper said that once it set, it stayed put on cups, masks, glasses or people. It counts as not working when a shopper said it transferred, smeared or came off with eating or drinking. Reviews that didn't say either way are left out of that tally. Even the leader has 1 shopper who said it transferred, so no pick here is a sure thing.

Does Maybelline Super Stay Matte Ink transfer?

Mostly not: 21 of 24 shoppers said it stayed put once set, and 21% of its reviews say it doesn't transfer. Still, 10% of its reviews mention transfer, so it isn't a guarantee.

Does Maybelline Super Stay Vinyl Ink transfer?

Reviews are split: 17 of 24 shoppers said it stayed put once set and 7 said it transferred. 21% of its reviews mention transfer, which is a higher share than for Maybelline Super Stay Matte Ink at 10%.

HiveTried earns a commission when you buy through the "See price & reviews on Amazon" buttons. It never changes the ranking: the order comes from buyer reports only, and a product gets an Amazon button only when buyers here say it works.