Makeup wipes that remove makeup

Olay Daily Facials Hydrating Cleansing Cloths has the best record for taking makeup off: 29 of 32 shoppers said it worked without much rubbing. Cetaphil Gentle Skin Cleansing Face Wipes (19 of 22) and Neutrogena Facial Cleansing Makeup Remover Wipes (22 of 26) are close behind. Burt's Bees Micellar Rose Facial Towelettes has the weakest record here at 19 of 30, with 36% of its reviews saying it leaves makeup behind.

  • 358 store reviews counted
  • Target shoppers
  • Dec 2017 to Oct 2026

Updated . How we count

Did it take the makeup off? What shoppers said
  1. Olay Daily Facials Hydrating Cleansing Cloths 32 said either way
  2. Cetaphil Gentle Skin Cleansing Face Wipes 22 said either way
  3. Neutrogena Facial Cleansing Makeup Remover Wipes 26 said either way
  4. Aveeno Positively Radiant Makeup Remover Wipes 29 said either way
  5. CeraVe Hydrating Makeup Remover Wipes 29 said either way
  6. Simple Kind to Skin Facial Wipes 21 said either way
  7. Burt's Bees Micellar Rose Facial Towelettes 30 said either way

Share of reviewers who stated an outcome for makeup removal. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Best record Olay Daily Facials Hydrating Cleansing Cloths 29 of 32 say it took their makeup off without much rubbing See price & reviews on Amazon
What stands out

Leaving makeup behind is what separates the lower ranks from the upper ones: 36% of Burt's Bees reviews mention it, 22% of CeraVe and 18% of Aveeno. Shoppers often write when something goes wrong, so read the shares as a guide, not a lab test.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1

Olay

Daily Facials Hydrating Cleansing Cloths

Best for easy makeup removal

29/32 say it took their makeup off without much rubbing

The praise is about removal: 72% of its reviews say it takes makeup off, and 18% say it didn't irritate. Just 3 of 32 reviewers said it left makeup behind. Reviews copied from Olay's own site show 6 of 6, which we show but don't count.

What buyers praise

  • No irritation 18%
  • No residue 8%
  • Soft 5%

What buyers complain about

No repeated complaints yet.

Where buyers said it
  • Target 29 of 32
  • Brand site 6 of 6 shown, not counted
2 Cetaphil Gentle Skin Cleansing Face Wipes

Cetaphil

Gentle Skin Cleansing Face Wipes

19/22 say it took their makeup off without much rubbing

Reviews lean toward no irritation, at 42%, though 15% say it stung and 10% say it left residue. On makeup itself, 19 of 22 reviewers said it came off without much rubbing.

What buyers praise

  • No irritation 43%
  • No residue 15%
  • Soft 10%

What buyers complain about

  • Stings or irritates 15%
  • Leaves residue 10%
  • Strong smell 5%
Where buyers said it
  • Target 19 of 22
  • Brand site 6 of 6 shown, not counted
3

Neutrogena

Facial Cleansing Makeup Remover Wipes

Best for soft cloth feel

22/26 say it took their makeup off without much rubbing

22 of 26 reviewers said it took their makeup off, and 15% call the wipes soft. The complaints are dryness at 10%, stinging at 8% and price at 5%.

What buyers praise

  • Soft 15%
  • No irritation 13%

What buyers complain about

  • Dry wipes 10%
  • Stings or irritates 8%
  • Too expensive 5%
  • Leaves residue 5%
Where buyers said it
  • Target 22 of 26
  • Brand site 6 of 7 shown, not counted
4 Aveeno Positively Radiant Makeup Remover Wipes

Aveeno

Positively Radiant Makeup Remover Wipes

23/29 say it took their makeup off without much rubbing

Makeup left behind is the main complaint, at 18% of reviews, followed by a strong smell (15%) and stinging (15%). Still, 23 of 29 reviewers said it worked, and 15% call it soft.

What buyers praise

  • No irritation 23%
  • Soft 15%
  • Stays moist 8%
  • Good value 5%

What buyers complain about

  • Stings or irritates 15%
  • Strong smell 15%
  • Leaves residue 8%
  • Too expensive 8%
Where buyers said it
  • Target 23 of 29
  • Brand site 8 of 8 shown, not counted
5 CeraVe Hydrating Makeup Remover Wipes

CeraVe

Hydrating Makeup Remover Wipes

22/29 say it took their makeup off without much rubbing

22 of 29 reviewers said it removed their makeup, but 22% of reviews say it leaves makeup behind and 15% mention a strong smell. 30% say it didn't irritate. Reviews copied from CeraVe's own site show 7 of 7, which we show but don't count.

What buyers praise

  • No irritation 30%
  • Soft 13%

What buyers complain about

  • Strong smell 15%
  • Stings or irritates 13%
  • Leaves residue 10%
  • Too expensive 10%
Where buyers said it
  • Target 22 of 29
  • Brand site 7 of 7 shown, not counted
6

Simple

Kind to Skin Facial Wipes

15/21 say it took their makeup off without much rubbing

Stinging is the complaint to know about: 33% of reviews say it stung or irritated, and 21% say it left makeup behind. Still, 15 of 21 said it removed makeup, and 8% call it good value.

What buyers praise

  • No irritation 18%
  • Good value 8%
  • No residue 8%

What buyers complain about

  • Stings or irritates 33%
  • Dry wipes 5%
  • Strong smell 5%
  • Too expensive 5%
Where buyers said it
  • Target 15 of 21
  • Brand site 10 of 10 shown, not counted

Share of 39 store reviews that mention each point. A full bar is 50%.

7 Burt's Bees Micellar Rose Facial Towelettes

Burt's Bees

Micellar Rose Facial Towelettes

19/30 say it took their makeup off without much rubbing

Fewer reviewers were won over. 19 of 30 said it took makeup off, while 36% of reviews say it leaves makeup behind and 8% say it needs rubbing. Reviews copied from the brand's own site run lower too, at 3 of 8, which we show but don't count.

What buyers praise

  • No irritation 26%
  • No residue 10%
  • Soft 8%

What buyers complain about

  • Dry wipes 8%
  • Stings or irritates 5%
Where buyers said it
  • Target 19 of 30
  • Brand site 3 of 8 shown, not counted

Where these numbers come from

The 7 products ranked here carry 17,488 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about makeup removal, and counted up to 40 per product, posted between Dec 2017 and Oct 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (1 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. Olay Daily Facials Hydrating Cleansing Cloths Target (40 reviews counted)
  2. Cetaphil Gentle Skin Cleansing Face Wipes Target (40 reviews counted)
  3. Neutrogena Facial Cleansing Makeup Remover Wipes Target (40 reviews counted)
  4. Aveeno Positively Radiant Makeup Remover Wipes Target (40 reviews counted)
  5. CeraVe Hydrating Makeup Remover Wipes Target (40 reviews counted)
  6. Simple Kind to Skin Facial Wipes Target (39 reviews counted)
  7. Burt's Bees Micellar Rose Facial Towelettes Target (39 reviews counted)

Questions buyers ask

Which makeup wipes take off makeup without a lot of rubbing?

Olay Daily Facials Hydrating Cleansing Cloths has the best record (29 of 32), followed by Cetaphil Gentle Skin Cleansing Face Wipes (19 of 22) and Neutrogena Facial Cleansing Makeup Remover Wipes (22 of 26). Those counts are shoppers who said the wipes took their makeup off without much rubbing.

Do any of these wipes leave makeup behind?

Some do. The complaint shows up in 36% of Burt's Bees Micellar Rose reviews, 22% of CeraVe reviews and 18% of Aveeno Positively Radiant reviews. For Olay Daily Facials Hydrating Cleansing Cloths it is 8% of reviews.

Do makeup wipes sting or smell strong?

Some shoppers say so. Stinging or irritation comes up in 33% of Simple reviews, and a strong smell comes up in 15% of Aveeno Positively Radiant reviews and 15% of CeraVe reviews. Shoppers with sensitive skin or eyes are counted separately on our sensitive-skin wipes page.

How do you count the reviews?

We counted 358 reviews. A shopper counts toward a record when they said whether the wipes took their makeup off, and reviews that don't say are left out. Reviews copied from brand websites are shown but not counted.

Related problems

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