Baby lotion that smells nice

Pipette Baby Lotion has the best record at 32 of 38, but it is fragrance free, so its record mostly reflects parents glad it has no scent, not parents praising a smell. If you want a scent, Johnson's Bedtime Baby Lotion is next at 28 of 37 and SheaMoisture Raw Shea & Chamomile Baby Lotion follows at 24 of 36. Johnson's Moisturizing Mild Pink Baby Lotion has the weakest record here at 0 of 33.

  • 232 store reviews counted
  • Target shoppers
  • Feb 2021 to Oct 2026

Updated . How we count

Did parents like the smell? What parents said
  1. Pipette Baby Lotion 38 said either way
  2. Johnson's Bedtime Baby Lotion 37 said either way
  3. SheaMoisture Raw Shea & Chamomile Baby Lotion 36 said either way
  4. SheaMoisture Virgin Coconut Oil Baby Lotion 36 said either way
  5. Mustela Hydra Bébé Body Lotion 36 said either way
  6. Johnson's Moisturizing Mild Pink Baby Lotion 33 said either way

Share of parents who stated an outcome for scent. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Best record Pipette Baby Lotion 32 of 38 say they like the smell, or like that it has none See price & reviews on Amazon
What stands out

Strong scent is a recurring complaint, with 32% of SheaMoisture Virgin Coconut Oil reviews and 25% of Mustela reviews saying it is too strong. The two Johnson's lotions sit far apart, at 28 of 37 for Bedtime and 0 of 33 for Moisturizing Mild Pink.

The ranking, product by product

Praise and complaints are the points parents repeat most, shown as a share of each product's counted store reviews.

1

Pipette

Baby Lotion

Best for parents who want no scent

32/38 say they like the smell, or like that it has none

This is the fragrance-free lotion, so its record mostly reflects parents glad it has no scent: 32 of 38 said they liked the smell or liked that it has none. More parents weighed in on it than on any other lotion here, and 6 of 38 said the smell was off or not what they expected.

What parents praise

  • Absorbs well 5%

What parents complain about

No repeated complaints yet.

Where parents said it
  • Target 32 of 38
  • Brand site 5 of 5 shown, not counted
2 Johnson's Bedtime Baby Lotion

Johnson's

Bedtime Baby Lotion

Best for parents who want a scent

28/37 say they like the smell, or like that it has none

The smell is the draw: 28 of 37 parents who stated an outcome liked it, and reviews first posted on Johnson's own site agree at 9 of 10, which we show but don't count. 10% of reviews call it good value.

What parents praise

  • Good value 10%

What parents complain about

No repeated complaints yet.

Where parents said it
  • Target 28 of 37
  • Brand site 9 of 10 shown, not counted
3

SheaMoisture

Raw Shea & Chamomile Baby Lotion

24/36 say they like the smell, or like that it has none

Parents lean positive on the scent, with 24 of 36 liking it. Praise for the smell shows up in 55% of reviews, against 12% calling it too strong and 12% calling it unpleasant.

What parents praise

No repeated praise yet.

What parents complain about

No repeated complaints yet.

Where parents said it
  • Target 24 of 36
  • Brand site 6 of 8 shown, not counted
4

SheaMoisture

Virgin Coconut Oil Baby Lotion

20/36 say they like the smell, or like that it has none

Opinion is mixed: 20 of 36 liked the smell, and 16 of 36 did not. The main complaint is a scent that is too strong, in 32% of reviews.

What parents praise

No repeated praise yet.

What parents complain about

No repeated complaints yet.

Where parents said it
  • Target 20 of 36
  • Brand site 2 of 2 shown, not counted

Share of 40 store reviews that mention each point. A full bar is 50%.

5

Mustela

Hydra Bébé Body Lotion

17/36 say they like the smell, or like that it has none

Parents are about evenly split on the smell, with 17 of 36 liking it. An unpleasant smell comes up in 30% of reviews. Reviews first posted on Mustela's own site are far kinder at 9 of 10, which we show but don't count.

What parents praise

  • Good value 8%

What parents complain about

  • Too expensive 18%
Where parents said it
  • Target 17 of 36
  • Brand site 9 of 10 shown, not counted

Share of 40 store reviews that mention each point. A full bar is 50%.

6

Johnson's

Moisturizing Mild Pink Baby Lotion

0/33 say they like the smell, or like that it has none

None of the 33 parents who stated an outcome said they liked the smell (0 of 33), and 21% of reviews call it too strong. Reviews first posted on Johnson's own site point the same way at 0 of 9, which we show but don't count.

What parents praise

No repeated praise yet.

What parents complain about

No repeated complaints yet.

Where parents said it
  • Target 0 of 33
  • Brand site 0 of 9 shown, not counted

Share of 33 store reviews that mention each point. A full bar is 50%.

Where these numbers come from

The 6 products ranked here carry 6,531 reviews at Target. We read the newest reviews of each product (up to a thousand per listing), kept the ones that talk about scent, and counted up to 40 per product, posted between Feb 2021 and Oct 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (1 on this page), and products that are no longer sold.

Target also shows reviews first posted on brands' own websites. We show them on product cards but never count them, because brand-site reviews run more positive than store reviews of the same products.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

We count what parents report. Nothing here is medical or safety advice: for a sick baby, call your pediatrician, and for car seats, a certified child passenger safety technician can check the install.

Amazon buttons appear only on products that most parents here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. Pipette Baby Lotion Target (40 reviews counted)
  2. Johnson's Bedtime Baby Lotion Target (39 reviews counted)
  3. SheaMoisture Raw Shea & Chamomile Baby Lotion Target (40 reviews counted)
  4. SheaMoisture Virgin Coconut Oil Baby Lotion Target (40 reviews counted)
  5. Mustela Hydra Bébé Body Lotion Target (40 reviews counted)
  6. Johnson's Moisturizing Mild Pink Baby Lotion Target (33 reviews counted)

Questions buyers ask

Which baby lotion smells nice?

Pipette Baby Lotion has the best record at 32 of 38, but it is fragrance free, so that mostly reflects parents glad it has no scent. If you want a scent, Johnson's Bedtime Baby Lotion is next at 28 of 37, followed by SheaMoisture Raw Shea & Chamomile Baby Lotion at 24 of 36. Smell is personal, so treat gaps of a few reviews as ties.

Is there a fragrance-free baby lotion parents like?

Pipette Baby Lotion is the fragrance-free lotion here, and 32 of 38 said they liked the smell or liked that it has none. Still, 6 of 38 said the smell was off or not what they expected. Reviews first posted on Pipette's own site agree at 5 of 5, though that is a small group and we show but don't count it.

What do parents say about the scent of Johnson's Moisturizing Mild Pink Baby Lotion?

None of the 33 parents who stated an outcome said they liked it (0 of 33), which is the weakest record here. Too-strong scent comes up in 21% of its reviews. Johnson's Bedtime Baby Lotion from the same brand did much better at 28 of 37.

Does this page say how a lotion works on skin?

No. This page counts what parents said about the smell, nothing more. For how lotions did on dry skin, see the dry-skin ranking, and ask your pediatrician about any rash or skin that worries you.

Related problems

Baby lotion Baby lotion that absorbs quickly Top pick: SheaMoisture Raw Shea & Chamomile Baby Lotion 100 parent reports Baby lotion Baby lotion for dry skin Top pick: Mustela Hydra Bébé Body Lotion 186 parent reports Baby wash and shampoo Baby wash that lathers well Top pick: Cetaphil Baby 2-in-1 Shampoo & Body Wash 95 parent reports Baby wash and shampoo Baby wash for dry skin Top pick: Cetaphil Baby 2-in-1 Shampoo & Body Wash 262 parent reports

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