Purple shampoo for brassy hair

Dae Violet Hour Purple Shampoo has the best record for brassy hair: 28 of 29 shoppers said it toned the brass. Moroccanoil Blonde Perfecting Purple Shampoo follows at 27 of 29 and Pureology Strength Cure Blonde Purple Shampoo at 25 of 27, and the first four records are close. Matrix So Silver Purple Shampoo has the weakest record here at 17 of 25.

  • 197 store reviews counted
  • Ulta and Sephora shoppers
  • Feb 2020 to Sep 2026

Updated . How we count

Did it tone the brass? What shoppers said
  1. Dae Violet Hour Purple Shampoo 29 said either way
  2. Moroccanoil Blonde Perfecting Purple Shampoo 29 said either way
  3. Pureology Strength Cure Blonde Purple Shampoo 27 said either way
  4. Redken Blondage Purple Shampoo 25 said either way
  5. Olaplex No. 4P Purple Shampoo 52 said either way
  6. Matrix So Silver Purple Shampoo 25 said either way

Share of reviewers who stated an outcome for brassiness. Ranked by the lower bound of a 90% confidence interval, so a product needs both a good share and enough reports to rank high.

Dae Violet Hour Purple Shampoo Best record Dae Violet Hour Purple Shampoo 28 of 29 say it toned the brass See price & reviews on Amazon
What stands out

Dryness comes up across these shampoos, in 21% of Olaplex reviews, 20% of Redken reviews and 20% of Matrix reviews. A purple tint is the other thing to watch, mentioned in 12% of Redken reviews and 9% of Olaplex reviews.

The ranking, product by product

Praise and complaints are the points reviewers repeat most, shown as a share of each product's counted store reviews.

1 Dae Violet Hour Purple Shampoo

Dae

Violet Hour Purple Shampoo

Best for toning out brass

28/29 say it toned the brass

28 of 29 said it toned the brass, the highest share here. 20% of its reviews like the scent. Dryness (17%) and stained hands or tub (7%) draw complaints.

What buyers praise

  • Smells good 20%
  • Leaves hair soft 7%

What buyers complain about

  • Dries hair 17%
  • Stains hands or tub 7%
Where buyers said it
  • Sephora 28 of 29
By skin type (Sephora reviewers)
  • Combination7 of 8
  • Normal7 of 7
  • Dry6 of 6
By skin tone (Sephora reviewers)
  • Fair to light14 of 15
  • Light-medium to medium6 of 6
2 Moroccanoil Blonde Perfecting Purple Shampoo

Moroccanoil

Blonde Perfecting Purple Shampoo

Best for soft-feeling hair

27/29 say it toned the brass

Feel and scent get the praise: 23% of its reviews say it leaves hair soft and 33% like the scent. 27 of 29 said it toned the brass. Dryness is the main complaint at 17%.

What buyers praise

  • Smells good 33%
  • Leaves hair soft 23%
  • Brighter blonde or silver 10%

What buyers complain about

  • Dries hair 17%
Where buyers said it
  • Sephora 27 of 29
By skin type (Sephora reviewers)
  • Combination11 of 11
  • Normal6 of 6
  • Dry4 of 5
By skin tone (Sephora reviewers)
  • Fair to light14 of 15
  • Light-medium to medium4 of 4
3 Pureology Strength Cure Blonde Purple Shampoo

Pureology

Strength Cure Blonde Purple Shampoo

Best for making a bottle last

25/27 say it toned the brass

27% of its reviews say a little goes a long way, and 33% like the scent. 25 of 27 said it toned the brass. Stained hands or tub is the main complaint at 13%.

What buyers praise

  • Smells good 33%
  • A little goes a long way 27%
  • Leaves hair soft 17%
  • Good value 7%
  • Brighter blonde or silver 7%

What buyers complain about

  • Stains hands or tub 13%
  • Dries hair 7%
Where buyers said it
  • Sephora 25 of 27
By skin type (Sephora reviewers)
  • Combination14 of 15
  • Dry4 of 4
  • Normal3 of 3
  • Oily2 of 3
By skin tone (Sephora reviewers)
  • Fair to light18 of 19
  • Light-medium to medium5 of 6
4 Redken Blondage Purple Shampoo

Redken

Blondage Purple Shampoo

Best for brightening blonde

23/25 say it toned the brass

20% of its reviews say it makes blonde or silver look brighter, and 23 of 25 said it toned the brass. A purple tint comes up in 12% of its reviews and dryness in 20%.

What buyers praise

  • Brighter blonde or silver 20%
  • Smells good 12%
  • Leaves hair soft 8%

What buyers complain about

  • Dries hair 20%
  • Turns hair purple 12%
Where buyers said it
  • Ulta 23 of 25
5 Olaplex No. 4P Purple Shampoo

Olaplex

No. 4P Purple Shampoo

44/52 say it toned the brass

More shoppers weighed in on this shampoo than on any other here (52). 44 of 52 said it toned the brass, a lower share than the four shampoos above it. Dryness is the main complaint at 21%, and 9% mention a purple tint.

What buyers praise

  • Brighter blonde or silver 14%
  • Leaves hair soft 7%
  • Keeps gray hair bright 5%
  • Smells good 5%
  • Good value 5%

What buyers complain about

  • Dries hair 21%
  • Turns hair purple 9%
  • Stains hands or tub 9%
Where buyers said it
  • Ulta 21 of 24
  • Sephora 23 of 28
By skin type (Sephora reviewers)
  • Combination9 of 11
  • Dry7 of 9
  • Normal3 of 4
By skin tone (Sephora reviewers)
  • Fair to light10 of 14
  • Light-medium to medium10 of 11
6 Matrix So Silver Purple Shampoo

Matrix

So Silver Purple Shampoo

17/25 say it toned the brass

It has the weakest record here at 17 of 25, with 8 of 25 shoppers saying it didn't tone the brass. 20% mention dryness and 8% a bad smell. It ranks first on our gray hair page, where we count just shoppers with gray hair.

What buyers praise

  • Keeps gray hair bright 12%
  • Brighter blonde or silver 12%
  • Smells good 8%
  • Leaves hair soft 8%

What buyers complain about

  • Dries hair 20%
  • Bad smell 8%
Where buyers said it
  • Ulta 17 of 25
  • Brand site 2 of 2 shown, not counted

Where these numbers come from

The 6 products ranked here carry 11,203 reviews at Ulta and Sephora. We searched them for brassiness and read the newest matching reviews, up to 40 per product and store, posted between Feb 2020 and Sep 2026.

A review counts only when the reviewer used the product themselves. We drop reviews written in exchange for a free product or a sweepstakes entry (0 on this page), and products that are no longer sold.

Ulta also shows reviews first posted on brands' own websites. They run much more positive than store reviews of the same products (across 19 products with both, 76% of brand-site reviewers said the product solved the problem, against 55% of Ulta shoppers), so we show them on product cards but never count them.

Because we searched for the problem, people who had it are overrepresented. Compare products with each other rather than reading a share as your own odds.

Skin type, skin tone and age splits use what reviewers chose on Sephora's review form (and age on Ulta's when given). We only show a split when enough reviewers fall on each side.

Amazon buttons appear only on products that most reviewers here say fix the problem (at least 60%, with enough reviews to trust it). Everything else gets no buy link.

An AI model labels each review against a fixed list of points, and we spot-check the labels before publishing. We publish counts, never the reviews themselves.

Read the full method

Product pages we read

  1. Dae Violet Hour Purple Shampoo Sephora (30 reviews counted)
  2. Moroccanoil Blonde Perfecting Purple Shampoo Sephora (30 reviews counted)
  3. Pureology Strength Cure Blonde Purple Shampoo Sephora (30 reviews counted)
  4. Redken Blondage Purple Shampoo Ulta (25 reviews counted)
  5. Olaplex No. 4P Purple Shampoo Ulta and Sephora (57 reviews counted)
  6. Matrix So Silver Purple Shampoo Ulta (25 reviews counted)

Questions buyers ask

Which purple shampoo tones brassy hair?

Dae Violet Hour Purple Shampoo has the best record (28 of 29), followed by Moroccanoil Blonde Perfecting Purple Shampoo (27 of 29), Pureology Strength Cure Blonde Purple Shampoo (25 of 27) and Redken Blondage Purple Shampoo (23 of 25). We counted every shopper who said whether a shampoo toned the brass.

How long should I leave purple shampoo on?

Start with the time on the label. Leaving purple shampoo on longer than the label says can tint light hair purple or lilac. A purple tint comes up in 12% of Redken reviews and 9% of Olaplex reviews.

Does purple shampoo dry out hair?

Some shoppers say it did. Every shampoo here has dryness reports, from 7% of Pureology reviews to 21% of Olaplex reviews.

Does Matrix So Silver Purple Shampoo tone brassy hair?

Less reliably than the others. It has the weakest record here at 17 of 25, and 8 of 25 shoppers said it didn't tone the brass. It ranks first on our gray hair page, where each record counts just shoppers with gray hair.

Related problems

Purple shampoo Purple shampoo for gray hair Top pick: Matrix So Silver Purple Shampoo 114 buyer reports Shampoo Shampoo for color-treated hair Top pick: Pureology Nanoworks Gold Hydrating Shampoo 256 buyer reports Hair mask Hair mask for damaged hair Top pick: Moroccanoil Intense Hydrating Mask 246 buyer reports Leave-in conditioner Leave-in conditioner for frizz Top pick: Mizani 25 Miracle Milk Leave-In 247 buyer reports

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